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Re: Williams announce partnership with PKN ORLEN
ihme (IP Logged)
30 November, 2018 14:02
That doesn't change the fact that it is low value real estate that is used as a deal sweetener. The suspension arms are for on-board shots exposure. The main areas on an f1 car are airbox, engine cover, sidepod, wings and top of chassis. Everything else is disposable extra space.
Added. I also have a feeling Williams will have another reasonable sponsorship announcement before the start of the season. The sides of the chassis, top of chassis and engine cover are all available. Motorsport sponsorship is on the up, and the team has two very exciting drivers. It wouldn't surprise me at all if next year we are fairly healthy with sponsors following Martinis departure

I heard some rumors that William Hill might be our title sponsor next year. It's just a wild rumor though.

Re: Williams announce partnership with PKN ORLEN
Francesc (IP Logged)
30 November, 2018 17:05
What?? Where?? (Sm118)

Re: Williams announce partnership with PKN ORLEN
Mikef1 (IP Logged)
30 November, 2018 22:10
Nose space carries a premium in the last couple of years too, with the relatively low nose it gets good TV and photo coverage (You can pay $2m for a logo on the nose this year, even with rates generally lower). Most of the tangible value comes from the activation now.

Maybe side of the nose where Richard mille is on the haas but the normal logo receipt list on most f1 cars is not carrying 2mil per logo.

Otherwise that alone would be worth a title sponsorship to some teams just to cram a bunch of tiny letters on a nosecone. If that were true, force India would never have folded.

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