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Re: Williams announce partnership with PKN ORLEN
Posted by: Mikef1
Date: 30/11/2018 22:10
Quote:
EagleF1
Nose space carries a premium in the last couple of years too, with the relatively low nose it gets good TV and photo coverage (You can pay $2m for a logo on the nose this year, even with rates generally lower). Most of the tangible value comes from the activation now.

Maybe side of the nose where Richard mille is on the haas but the normal logo receipt list on most f1 cars is not carrying £2mil per logo.

Otherwise that alone would be worth a title sponsorship to some teams just to cram a bunch of tiny letters on a nosecone. If that were true, force India would never have folded.

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