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AT&T Inc. and WilliamsF1 today
announced a multiyear agreement that makes AT&T the title sponsor for the
race team. Starting with the 2007 season, the team will be known as the AT&T
WilliamsF1 Team.
The
agreement brings together two of the most valued brands in their respective
industries. AT&T is a global leader in communications and has been
synonymous with communications innovation for more than 130 years. AT&T
delivers to its customers the world’s most complete and secure network that
reaches millions of customers worldwide with more than 44,000 points of
presence in 149 countries.
“Formula 1 provides a unique platform for a global brand like AT&T,” said
Mark Keiffer, AT&T chief marketing officer. “The shared values of AT&T and
Williams — a dedication to innovation, speed, integrity and commitment to
absolute excellence — are highly complementary. We expect that the
relationship between Williams and AT&T will be a key global marketing
platform for our enterprise division.”
WilliamsF1 is a racing company founded 30 years ago by racing purists whose
“sole business is racing.” WilliamsF1 maintains a winning tradition that
includes 113 Grand Prix victories and 16 World Championships including seven
Drivers and nine Constructors Championships.
Frank Williams, the team
principal of the AT&T WilliamsF1 Team said, “It is a great privilege for
WilliamsF1 to be an ambassador for a brand of the global size, scale and
reputation of AT&T. It is our firm commitment to represent their interests
to the very best of our ability on the race track and assist with the
communication of their service offer that we, too, will have the significant
benefit of being able to utilise.”
AT&T/WilliamsF1/Add One
AT&T aims to help the team gain a competitive advantage through the
application of communications technology and will support the team with its
advanced portfolio of Internet Protocol (IP)-based communications services.
The relationship with the team will provide AT&T with a global showcase for
its products and services and will contribute to the performance and success
of the AT&T WilliamsF1 Team.
Real-time, robust and secure communications are vital for a Formula 1 team
and the sport is at the forefront of technology. During a race, the AT&T
WilliamsF1 Team will constantly analyse real-time data in an attempt to
improve performance by fractions of a second. During any given race, the
teams will transmit more than 15GB of data thousands of miles for instant
analysis by off-site race engineers. AT&T will support the team with the
deployment of an Internet-based Virtual Private Network (VPN) to support
data applications and voice communications, mobility solutions for the team,
and advanced hosting and security services.
AT&T will connect the team’s
headquarters near Oxford in the U.K. with key partners and with Grand Prix
race locations around the world for the team, managing data communications
during race events and at F1 testing sessions.
About AT&T
AT&T Inc. is one of the world's largest telecommunications holding companies
and is the largest in the United States. Operating globally under the AT&T
brand, AT&T companies are recognized as the leading worldwide providers of
IP-based communications services to business and as leading U.S. providers
of high speed DSL Internet, local and long distance voice, and directory
publishing and advertising services. AT&T Inc. holds a 60 percent ownership
interest in Cingular Wireless, which is the No. 1 U.S. wireless services
provider with 57.3 million wireless customers. Additional information about
AT&T Inc. and AT&T products and services is available at www.att.com.
© 2006 AT&T Knowledge Ventures. All rights reserved. Subsidiaries and
affiliates of AT&T Inc. provide products and services under the AT&T brand.
ABOUT WILLIAMSF1
WilliamsF1 is one of the world’s leading Formula One teams, with 16 FIA
Formula One World Championship titles and 113 Grand Prix victories to its
credit. Today, WilliamsF1 employs around 550 personnel at a 40ha technology
campus based in the heart of the UK’s ‘Motorsport Valley’ in rural
Oxfordshire. It is the only organisation contesting the Formula One World
Championship that exists purely to race.
The company’s core competencies are the design and manufacture of Formula
One race cars, and the deployment of this expertise in running the team’s
entries into the Grands Prix each season. The company was formed in 1978 and
is privately owned by Sir Frank Williams and his long-term business partner,
Patrick Head. For more information, visit: www.williamsf1.com |