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On 10 July 1998,
as qualifying for the British Grand Prix at Silverstone got underway,
Petrobras made its debut as the official fuel supplier of the Williams F1
team. Petrobras is the Brazilian state oil company with market
capitalisation of R$430 billion, operating in 27 countries worldwide and in
2007, the Reputation Institute ranked the organisation as the world’s 8th
most respected commercial operation. Ten years and many technological
advances later, the Brazilian company is proud to celebrate a decade in
Formula One during today’s qualifying session for the 2008 British Grand
Prix.
Petrobras has a dedicated team of 50 people working on its Formula One
project, including engineers responsible for selecting raw materials,
managing the complex biochemical refinement process and technicians who test
and deliver the finished product to the race track. During its time in the
sport, Petrobras has transported its fuel to every destination on the
calendar, a complex logistical challenge undertaken by a team located in
Petrobras’ headquarters in Rio de Janeiro. The management of fuel to global
locations by sea, air and road is as demanding a challenge as the technical
requirement to supply Williams F1 with the most competitive fuel.
Petrobras’ Formula One fuel is developed at both its Research Centre at
Cenpes and at its Downstream area, while the Engine Refining Laboratory in
Canoasin the state of Rio Grandedo Sul is responsible for preparing the race
fuels. The fuel is sent for testing and to the races from Hamburg in
Germany, where Petrobras stores the gasoline in 200 litre barrels and 20,000
litre tanks.
“Motor racing competition, especially Formula One, generates the greatest
technical progression in the development of fuels. Participating in the
world’s most technically challenging and competitive motor racing category
is a great opportunity for an energy company, and requires the development
of products that comply with the highest demands,” said Rogério Gonçalves,
Petrobras’ technical coordinator for Formula One gasoline.
When it decided to enter Formula One in 1998, Petrobras had two main
objectives; to reinforce its brand identity overseas and use the world’s
most sophisticated testing grounds to develop new products. “In this period,
Petrobras had to overcome several challenges, not least that the Williams
team has partnered with four engine manufacturers and that the regulations
have made significant changes such as engine size (from 3,000 cc to 2,400
cc), configuration (from V10 to V8), and minimum durability (engines must
last two races). For 2008, with the mandatory use of biofuels added to the
gasoline, new demands were created and needed a quick response and the
ability to adapt on Petrobras’ behalf,” explained Gonçalves.
The Fedération Internationale de l’Automobile (FIA) regulation requirement
that Formula One adopts 5.75% biofuel on the race track prompted another
achievement in the partnership between Petrobras and Williams F1. Late last
year, Petrobras was the first oil company to successfully debut biofuels for
Formula One application with a special demonstration with the AT&T Williams
team in Buenos Aires.
One of the consumer benefits of Petrobras’ work in Formula One was the
development and launch of Podium, the company’s road car fuel retailed at
over 8,000 forecourts and commended as Brazil’s preferred gasoline.
Petrobras in Formula One:
2 million litres of fuel produced over a decade of racing.
200,000 litres produced each season.
20 different formulae approved by FIA.
170 Grands Prix raced.
200 experimental gasolines prepared and tested at engine manufacturer
facilities, about 300 in the lab.
4 different engines have run on Petrobras' gasoline: Renault (Mecachrome and
Supertec), BMW, Cosworth and Toyota.
50 people work on the gasoline’s development and distribution logistics. |