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Allianz &
Williams partnership extended |
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The AT&T
Williams team today confirmed that its long-standing sponsorship engagement
with Allianz, one of the leading global services providers in insurance,
banking and asset management, has been extended,
which will take the partnership into its second decade.
Over
recent years, Allianz has pursued an award-winning sponsorship activation
programme, communicating important consumer messages about road safety and
risk management built around the engagement Formula One offers.
Steven Althaus, Head of Marketing Communication at Allianz SE said, “Allianz
has built extremely effective international awareness campaigns about road
safety and risk management around the themes Formula One provides. These
campaigns have directly and positively impacted our core business activities
and this is why our programme with AT&T Williams endures. We are delighted
to be extending our agreement with the team.”
Allianz is part of a wider quorum of AT&T Williams sponsors who have, or
will have partnered the team for more than ten years, with other decade-long
sponsorships including Accenture and Thomson-Reuters among others. On the
confirmation that Allianz would partner the team into the future, AT&T
Williams Team Principal Frank Williams said, “I would like to thank Allianz
for their valuable and long term support. Their ongoing association with the
team is the greatest validation of our efforts and there is little which can
be more satisfying than enduring relationships of this nature. |
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