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Allianz & Williams partnership extended
 
 Allianz & Williams partnership extended
 

The AT&T Williams team today confirmed that its long-standing sponsorship engagement with Allianz, one of the leading global services providers in insurance, banking and asset management, has been extended,
which will take the partnership into its second decade.

Allianz LogoOver recent years, Allianz has pursued an award-winning sponsorship activation programme, communicating important consumer messages about road safety and risk management built around the engagement Formula One offers.

Steven Althaus, Head of Marketing Communication at Allianz SE said, “Allianz has built extremely effective international awareness campaigns about road safety and risk management around the themes Formula One provides. These campaigns have directly and positively impacted our core business activities and this is why our programme with AT&T Williams endures. We are delighted
to be extending our agreement with the team.”

Allianz is part of a wider quorum of AT&T Williams sponsors who have, or will have partnered the team for more than ten years, with other decade-long sponsorships including Accenture and Thomson-Reuters among others. On the confirmation that Allianz would partner the team into the future, AT&T
Williams Team Principal Frank Williams said, “I would like to thank Allianz for their valuable and long term support. Their ongoing association with the team is the greatest validation of our efforts and there is little which can be more satisfying than enduring relationships of this nature.

 

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Allianz & Williams partnership extended
Posted by: Williams F1 (IP Logged)
Date: 13/11/2008 14:09

Allianz & Williams partnership extended

Re: Allianz & Williams partnership extended
Posted by: pgj (IP Logged)
Date: 13/11/2008 14:21

In uncertain times, this is good news.

Williams and proud of it.

Re: Allianz & Williams partnership extended
Posted by: Francesc (IP Logged)
Date: 13/11/2008 14:42

I thought they were to leave us for BMW, it's good news indeed, anyway they may not pay too much as their logo doesn't even appear on the car

Re: Allianz & Williams partnership extended
Posted by: PABLO 27 (IP Logged)
Date: 13/11/2008 16:40

Good!!

Re: Allianz & Williams partnership extended
Posted by: raiden (IP Logged)
Date: 13/11/2008 17:05

I still remember it on the BMW-Williams cars.

Good news.

http://img3.uploadhouse.com/fileuploads/4069/4069383aadac48f241361a8417a792cba7ec32d.jpg

Williams The More You Hurt Me - The More You Addict Me

www.attwilliams.com


FW31

Re: Allianz & Williams partnership extended
Posted by: j-s (IP Logged)
Date: 13/11/2008 17:45

Bravo, well done SFW and team Willy.

I remember the article on sponsorship return on investment a few months ago. Williams was near the top in most categories. It was a surprise to many, including me.

I get the feeling that the marketing dept. at Grove is really focused on giving top notch personalized programs to their sponsors. I feel it's more of a boutique-ish operation, the old and trusted F1 team that treats partners extremely well and will bend over backwards for them.

anyhow. Great news. Good for allianz, good for Williams, good for us.

Re: Allianz & Williams partnership extended
Posted by: Stuart L (IP Logged)
Date: 13/11/2008 19:32

Good news indeed. I supect this is a small sum but Allianz bring good people into the paddock club / williams paddock operation and that is what Williams must continue to attract. They need to keep a portfolio of blue chip commercial sponsors so networking opportunities are presented to other potential sponsors.

NB the small print failed to mention petrobras as a 10- year sponsor so i think you can take it that they are gone!

Re: Allianz & Williams partnership extended
Posted by: myhead (IP Logged)
Date: 14/11/2008 01:39

more to come.......we will see! great for us!

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