Williams and Bombardier announce new partnership
By Williams Martini Racing
March 7 2017
and Bombardier announce new partnership
Racing and Bombardier Business Aircraft are proud to announce a new
strategic partnership ahead of the 2017 season, with the Canadian company
coming on board this season in support of fellow countryman Lance Stroll, as
he prepares for his debut season in Formula One.
As part of the partnership agreement, Bombardier branding will appear on
Lance Stroll’s helmet and throughout the garage environment.
Bombardier’s heritage of innovation and fine craftsmanship brings together
more than 50 years of aviation history through its comprehensive line of
business jets, including Learjet, Challenger and Global aircraft. Through
innovative technologies, Bombardier’s world-class business aircraft elevate
the private jet experience, delivering unrivalled performance and a smooth
ride, while combining luxury and craftsmanship with engineering for the
ultimate in cabin comfort.
Bombardier’s engineering commitment is at the forefront of sustainable
transport. Its brand is reminiscent of Williams’ engineering ethos and
continued drive to push boundaries and achieve excellence through innovative
and sustainable technology.
“Bombardier is pleased to partner with Lance Stroll and the Williams team
during the 2017 Formula One Grand Prix season. This partnership provides
Bombardier Business Aircraft a unique opportunity to reach new customers on
a global scale,” said Peter Likoray, Senior Vice President, Sales and
Marketing, Bombardier Business Aircraft. “Lance’s bold and stellar
achievements on the race track personify his pursuit of excellence just as
Bombardier’s high performing business aircraft take private aviation to the
next level. We wish Lance the same smooth ride throughout the 2017 season
that our customers count on, aboard more than 4,700 Bombardier business
Claire Williams, Deputy Team Principal added: “We are delighted to welcome
Bombardier as a partner for the 2017 season. Engineering excellence,
innovation and sustainability are at the core of everything we do at
Williams, and as one of the industry’s leading manufacturers of world-class
business jets, Bombardier share similar core values. They are leaders in
their field and at Williams, we share a similar drive and determination to
be the best. I look forward to a successful partnership going forward.”
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