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Williams to lose Martini sponsorship

By Andrew Hooper
February 28 2018

 Williams to lose Martini sponsorship

The Williams Martini team has had the sponsorship of Martini for several years but it is now reported that this relationship will come to an end at the end of the 2018 Formula One season. The famous white, blue and red colour scheme will not longer be seen in Formula One.

The Williams team had been looking at a continuation of the sponsorship but reports have stated that a decision has been made to end sponsorship in Formula One entirely.

In an interview with Autosport deputy team principal Claire Williams said: "We have discussed extending beyond 2018.

"While we would both like to do so, the Bacardi Group have told us that they will step away entirely from Formula 1 when our contract expires at the end of this year.

"They have many brands to support and obviously their strategic priorities evolve over time."

As for where this will leave the Williams team they still have a group of sponsors as well as having received a significant financial injection from SMP Racing as part of the deal to run Sergey Sirotkin, as well as the funding in running Lance Stroll, who is backed by his billionaire father Lawrence.

She added a "strong partner community is central to our operation" but "I wouldn't assume that we would prioritise title partnership above anything else".


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