Williams Racing has announced a new multi-year agreement today with ROKiT, a global telecommunications company, in which ROKiT becomes the team’s new title partner. The partnership was revealed during a special event held at Williams Racing HQ ahead of the 2019 season and signals an exciting new era for the team.
ROKiT
new Title Partner of Williams Racing
Williams Racing has announced a new multi-year
agreement today with ROKiT, a global telecommunications company, in which
ROKiT becomes the team’s new title partner. The partnership was revealed
during a special event held at Williams Racing HQ ahead of the 2019 season
and signals an exciting new era for the team.
ROKiT is a new telco brand challenging the status quo, offering premium
smartphone technology, performance and design at an affordable price and
installing innovative Wi-Fi networks to make the world a better place. ROKiT
is working internationally to develop smart cities and is currently rolling
out public Wi-Fi across 27 of India’s largest cities, with a vision to
create smart cities in 10 other countries in the next 3 years. ROKiT’s
innovative mesh Wi-Fi network provides communities with better, faster and
more cost-effective connections. There is also a range of handsets that make
up the ROKiT portfolio, with one of the key innovations - glasses-free 3D -
enabling people to experience the ever-growing library of 3D content on the
ROKFLiX 3D app. Unlike other technology brands, ROKiT goes further than
standard talk, text and entertainment bundles. Its unique lifestyle package,
called ROK Life Services, includes vehicle breakdown, recovery and Home
Start, plus lost or broken key cover and worldwide Personal Accident
insurance, as well as telemedicine. ROKiT is scheduled to launch in both the
US and the UK in March 2019.
ROKiT is the brainchild of philanthropist and business innovator, John Paul
DeJoria (Patron Tequila, Paul Mitchell) and British entrepreneur Jonathan
Kendrick, whose personal passion for innovation, engineering and motorsport
made him the ultimate driving force behind ROKiT and the sponsorship of the
iconic British racing team. Kendrick’s close affiliation with Formula One
and Williams started, aged 17, with Goodyear Racing in Wolverhampton, before
securing the European rights of the then unknown Yokohama Tyres, ahead of
moving into audio-visual innovation for mobile phones. As part of the
Williams trackside team, Kendrick proudly engineered the tyres of Alan
Jones’ race car at the 1978 Argentine Grand Prix in Buenos Aires.
Claire Williams, Deputy Team
Principal, ROKiT Williams Racing, added: “We are delighted to welcome ROKiT
to our team as our title partner for the 2019 season and beyond. We share
many similar values and aspirations with ROKiT; primarily putting
engineering and innovation at the core of everything we do in our pursuit to
be the best – the perfect platform from which to start a partnership. ROKiT
is on an exciting journey in their world of telecommunications, as we are at
Williams as we build the team for a successful future. Taking that path
together will make us both stronger in our endeavours and so I can’t wait to
get started.”
Commenting, Jonathan Kendrick,
Chairman of ROK Brands said: “With ROKiT launching in 2019 we wanted a
global platform that would help us tell our story of innovation. Williams
Racing is the perfect partner. With them we can bring F1 to audiences in new
and pioneering ways. Through our glasses-free 3D technology and our Wi-Fi
capabilities, we aim to make Formula One even more accessible for all.
Williams Racing exists purely to race in the top echelon of motor racing and
we see the exciting partnership of ROKiT Williams Racing as the beginning of
an ambitious and exciting road back to the podium.”
In addition to exclusive naming
rights, the major Title Partnership will see ROKiT branding adorn the new
Williams Mercedes FW42 race car. ROKiT will also feature prominently on the
race suits and helmets of Williams’ race drivers, plus all trackside
personnel team kit. The ROKiT WILLIAMS RACING-branded FW42 car will make its
race debut on March 17th in Melbourne, Australia, kicking off the 2019
Formula One season. Off track, consumers will have a unique opportunity to
connect with ROKiT WILLIAMS RACING through compelling race lifestyle content
and interactive activations surrounding key races.
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