ROKiT Williams Racing & Athletic Propulsion Labs Partnership
By Williams Racing
March 13 2019
|
ROKiT
Williams & Athletic Propulsion Labs Partnership |
|
ROKiT Williams racing announced
that Athletic Propulsion Labs® (APL) as its Official Supplier. APL
reimagined its iconic TechLoom Breeze sneaker for the 80-person trackside
team to wear throughout the Formula One season, which begins with the Rolex
Australian Grand Prix on Sunday 17th March 2019.
Known for combining fashion, luxury, technology and performance, APL
reimagined its iconic TechLoom Breeze in three variations of custom ROKiT
Williams Racing colours to ensure both style and performance. Specially
designed for both sports and lifestyle activities, the custom TechLoom
Breeze is decorated with a branded Williams Racing pull tag on the back of
each shoe. They also feature APL’s patented, stretch-rebound TechLoom upper,
which naturally hugs the foot for maximum support. Like all APL trainers,
they also boast APL’s proprietary Propelium™ technology, designed to
maximise energy generation and provide superior comfort.
Deputy Team Principal, Claire Williams commented, “I am delighted to
announce APL as an Official Supplier to ROKiT Williams Racing. APL will
provide high quality footwear to ensure that the race team are supported and
can perform at their highest level. APL stand for innovation and pioneering
technology; two qualities that Williams values and continually strives to
achieve. I am looking forward to the 2019 season wearing our unique APL
trainers.”
Adam Goldston, founder of APL added, “Our passion for engineering and focus
on creating the luxury performance sector is reflected in our continued
presence in Formula One with ROKiT Williams Racing. Williams is at an
exciting point with the rebranding of the team and title partner ROKiT. We
spent time with the team to figure out what they needed and wanted in their
footwear on and off the grid and built them a collection that not only
delivers an incredible aesthetic, but also elevates the optics and
performance of the team. Racing has become a passion for APL and we couldn't
be more excited to be a part of ROKiT Williams Racing this season.” |
|
|
View a Printer Friendly version of this Story.
Bookmark or share this story with: