BBCi on TV

In the latest BBCi television trails he will be using a remote control to navigate the BBC's digital version of CEEFAX, gaining access to the latest news, travel, weather and sport on demand.

"I enjoy being up to date but I'm always on the go," says Jenson. "When I'm racing I need to be completely focused, but when I'm out of the car I enjoy getting the latest news, sport and entertainment news, whenever I want it. BBCi on TV is the perfect solution."

Ashley Highfield, BBC Director of New Media & Technology, said "Jenson's the ideal front man for the BBCi on TV campaign: he's young and successful, like our audiences he leads a busy life and doesn't have time to wait for news, he wants the latest information when it suits him and that's what BBCi on TV is all about."

View a Printer Friendly version of this Story.

Bookmark or share this story with:

• Digg
• Delicious
• Facebook
• Reddit
• Stumbleupon