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BAR F1 Team Profile: Nick Fry

By Phil Huff (01/02/2004)
February 1 2004

Nick Fry joined BAR at the start of 2002 under the management agreement with Prodrive. He has been Managing Director of the Prodrive group of companies since 2001. Nick Fry Fry began his career with the Ford Motor Company in 1977 as a graduate trainee after gaining a degree in Economics from the University of Wales. Over the next 11 years he held a variety of positions within Ford and when Ford acquired more than 50% of Aston Martin Lagonda Limited in 1992, Fry was the natural choice for the role of Director of Operations of this prestige marque.

By 1997, Fry's cross-functional background led him to become Brand Manager for Large Cars at Ford Europe where he spent two years working on the company's European marketing strategy, with responsibility for developing the Mondeo brand including development of the popular 'ST' sporty models. Nick's final two years at Ford were spent as Product Planning and Business Director for Ford Europe, based in Cologne, Germany, where he helped to develop the Ford Europe re-structuring plan and the product-led recovery which tripled the number of new Ford products each year versus historical levels.

In January 2001, Nick Fry was persuaded by David Richards to join Prodrive in the role of Managing Director, Prodrive Automotive Technology, where he has been responsible for leading Prodrive's expansion into outsourced engineering services. Within four months of his appointment, Prodrive Automotive Technology had a full order book for 2001 and major steps had been taken to grow the company in the UK and beyond with the acquisition of the Tickford Group. This expansion saw Nick become Group Managing Director overseeing both the company's engineering and racing operations.

In January 2002, Nick joined David Richards' management team at BAR where he is now Managing Director.

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