Philosophy:
Toyota is deeply aware of its global responsibilities and bases its growth
on creating harmony between people, society and the environment. Under these
guiding principles, the company practices openness and fairness in its
corporate activities, striving for clean, safe and comfortable
transportation.
History:
Toyota founder Kiichiro Toyoda announced the company’s first prototype car
in 1936 and, since then, Toyota has revolutionised both the car and
manufacturing industries. Famous for the development of the Toyota
Production System (TPS), which applied the principles of “Build Quality into
the Process” and “Just-In-Time Manufacturing”, Toyota introduced new
standards of quality in automotive manufacturing and continues to lead the
world today.
TPS helps maintain Toyota’s high standards in
53 plants in 27 countries around the world, with annual production exceeding
5.6 million vehicles in 2002. A design, research and development network
spread across the three major car markets of the world enables Toyota to
produce vehicles that meet local demands and taste. A principle of respect
for differing cultures and customs has led to economic and social
development through corporate activities in communities and support for
beneficial causes at the local level.
Toyota has begun to introduce and implement
TPS into all areas of the company’s F1 activities, with a particular
emphasis within the Toyota Motorsport factory in Germany, and for the F1
team’s work on the all-important pit stops. TPS is one of many Toyota Way
principles, which have helped establish Panasonic Toyota Racing as one of
the most efficient teams in the pitlane.
Motorsport:
Toyota Motor Corporation’s involvement in motorsport goes far beyond just
Formula 1. Since 1996, the company has supplied engines to the American CART
series. It’s first pole position came in 1999. One year later, Juan Pablo
Montoya and Target Chip Ganassi Racing took Toyota to its first podium and
victory at the Milwaukee event. But, it was Cristiano da Matta who helped
the company to its first ever engine manufacturers CART title in 2002, by
winning the drivers’ title with 237 points. It was a fitting finale, as
Toyota turned its attention to the Indy Racing League (IRL) from 2003.
Again, Toyota was an official engine supplier
and repeated this success in only its debut year with the Penske Team, the
highlight of the season coming at the famed Indianapolis 500 race, where
Toyota engines scored a sensational 1-2-3. Toyota dominated both engine
manufacturers’ and drivers’ titles in 2003 and plans to repeat that amazing
accomplishment in 2004. With F1 and IRL running concurrently, Toyota is
aiming to challenge the best in worldwide motorsports.
Toyota Motor Corporation - Management Structure
Dr. Akihiko Saito - Executive Vice President
Executive Vice President of Toyota Motor Corporation in Japan, Dr. Akihiko
Saito also assumes the position of Chairman of Toyota's Motorsports
Committee. In this role Dr. Saito is responsible for all Toyota's activities
in motorsport worldwide, incorporating the company's newest challenge of
Formula 1. Akihiko Saito: "We are taking Toyota's very successful motorsport
heritage into the 21st Century to compete at the pinnacle of motorsport. To
fully prepare for F1 is a huge undertaking but we believe the rewards are
well worth it. As Panasonic Toyota Racing we will work together every step
of the way to realise our vision - to innovate, to race, to perfect and to
win!"
Tetsuo Hattori - Managing Officer
Tetsuo Hattori started his career with Toyota in 1971 as an engineer of
technological and product development. In 1996, he became Chief Engineer of
the Crown, the Toyota brand's flagship passenger car. In 1999, he was made a
Director, a title that was changed to Managing Officer in July 2003. Now as
Managing Officer of Toyota Motor Corporation, he is responsible for all
international Toyota motorsport activities.
Corporation - Management Structure
Kunio Komada – Managing Officer
Kunio Komada joined Toyota in 1972 and was involved with international and
Japanese sales & marketing activities. In 2002, he became a Director, and
now as Managing Officer, he joins the Toyota F1 Project, responsible for the
business side of Toyota’s motorsport activities.
Yoshiaki Kinoshita - General Manager, Motor Sport Division
Yoshiaki Kinoshita is responsible for all technical developments in Toyota's
motorsport projects around the globe. Kinoshita worked at Toyota Motor Sales
USA and Toyota Racing Development USA from 1996 to 2001. As Vice- President,
he led the CART programme during this time. He was also involved in the Le
Mans programme (1992,1993) and the World Rally Championship programme
(1989-1995).
Touri Ueno - General Manager, Motorsport Business Management Dept
Touri Ueno's role concentrates predominantly on the business side of
Toyota's motorsport activities. Established back in January 2001, the
Motorsport Business Management department focuses on all marketing, public
relations and sponsorship-related aspects of Toyota's motorsport programmes. |