By Williams Racing
November 29 2018
Williams Racing today announced a partnership with PKN ORLEN, a leading player in the fuels and energy market. PKN ORLEN a petrochemical business is present in over 90 countries, spread across six continents. PKN ORLEN will have branding on the rear wing, nose, intake system and both mirrors of the FW42. In addition, their logo will appear on the drivers’ helmets, driver and mechanics overalls and on team kit.
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Quote:ihme
Great news! I'm surprised on how much places on the car Orlen's name will be visible.
Quote:ihme
Great news! I'm surprised on how much places on the car Orlen's name will be visible.
Quote:Albi-QuinQuote:ihme
Great news! I'm surprised on how much places on the car Orlen's name will be visible.
Read approx $13.5 a year for two years.
Quote:Albi-QuinQuote:ihme
Great news! I'm surprised on how much places on the car Orlen's name will be visible.
Read approx $13.5 a year for two years.
Quote:Francesc
From Joe Saward:
. . . the company has agreed to sponsor Robert to the tune of $26 million dollars, split between 2019 and 2020. Another source suggested Kubica's deal was worth $17 million in 2019 . . .
Quote:ihmeQuote:Albi-QuinQuote:ihme
Great news! I'm surprised on how much places on the car Orlen's name will be visible.
Read approx $13.5 a year for two years.
The deal is 1+1. Anyways seems to me like SMP has paid a lot more for less exposure on the car and the team kits.
Quote:Gunk
Looking on Polish sites, Orlen have lots of promo material set to go, like a poster campaign in their petrol stations in Poland, Germany, Czech and Lithuania.
It suggests they have been working on this deal for some time.
Quote:Mikef1
The rates for the PKN Orlein well are actually very good. The rear wing, wing mirrors and nose cones are fairly low visisbility spaces. The airbox is the most visible spot. It frees up engine cover and sidepods assuming rexona leave which is by no means certain.
10 million a year for rear wing and airbox is a good rate. Wing mirrors and nose are irrelevant space not big enough for any single sponsor. Like how rexona are pointlessly on the suspension arms
Quote:Mikef1
That doesn't change the fact that it is low value real estate that is used as a deal sweetener. The suspension arms are for on-board shots exposure. The main areas on an f1 car are airbox, engine cover, sidepod, wings and top of chassis. Everything else is disposable extra space.
Added. I also have a feeling Williams will have another reasonable sponsorship announcement before the start of the season. The sides of the chassis, top of chassis and engine cover are all available. Motorsport sponsorship is on the up, and the team has two very exciting drivers. It wouldn't surprise me at all if next year we are fairly healthy with sponsors following Martinis departure
Quote:EagleF1
Nose space carries a premium in the last couple of years too, with the relatively low nose it gets good TV and photo coverage (You can pay $2m for a logo on the nose this year, even with rates generally lower). Most of the tangible value comes from the activation now.