Williams F1

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All sponsors are welcomed, the more the merrier

Great news! I'm surprised on how much places on the car Orlen's name will be visible.

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ihme
Great news! I'm surprised on how much places on the car Orlen's name will be visible.

Read approx $13.5 a year for two years.

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ihme
Great news! I'm surprised on how much places on the car Orlen's name will be visible.

How much money per year are they paying Williams for this?

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Albi-Quin

Quote:

ihme
Great news! I'm surprised on how much places on the car Orlen's name will be visible.

Read approx $13.5 a year for two years.

Thanx, posted my question same time as you posted the answer lol,

Didn't see that one coming at all...

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Albi-Quin

Quote:

ihme
Great news! I'm surprised on how much places on the car Orlen's name will be visible.

Read approx $13.5 a year for two years.

The deal is 1+1. Anyways seems to me like SMP has paid a lot more for less exposure on the car and the team kits.

Yeah, I think it's 13.5m for a season.

From Joe Saward:

Reports in the country say that the company has agreed to sponsor Robert to the tune of $26 million dollars, split between 2019 and 2020. Another very reliable source suggested to me that Kubica's deal with the team was worth $17 million in 2019, which suggests that there may be other minor sponsors also involved.

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Francesc
From Joe Saward:
. . . the company has agreed to sponsor Robert to the tune of $26 million dollars, split between 2019 and 2020. Another source suggested Kubica's deal was worth $17 million in 2019 . . .

For that kind of money, he could have one arm, one leg and one eye, Claire would hire him.

that's what I call, Hire and Reward scheme

Looking on Polish sites, Orlen have lots of promo material set to go, like a poster campaign in their petrol stations in Poland, Germany, Czech and Lithuania.

It suggests they have been working on this deal for some time.

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ihme

Quote:

Albi-Quin

Quote:

ihme
Great news! I'm surprised on how much places on the car Orlen's name will be visible.

Read approx $13.5 a year for two years.

The deal is 1+1. Anyways seems to me like SMP has paid a lot more for less exposure on the car and the team kits.

Not strange.You should compare it with Martini deal.Comming out of our worst ever season, the price for space should be the cheapest.
In conrast, SMP deal was out of a season we finished 5th with so much promise for 2018 with Paddy Lowe and DeBeer.Also there was competition from Kubica's sponsors by the time.

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That makes sense Mehyar

Quote:

Gunk
Looking on Polish sites, Orlen have lots of promo material set to go, like a poster campaign in their petrol stations in Poland, Germany, Czech and Lithuania.
It suggests they have been working on this deal for some time.

Its rumored that the deal was initiated by Alex Wurz with his trip to Poland on 25th of july:

The rates for the PKN Orlein well are actually very good. The rear wing, wing mirrors and nose cones are fairly low visisbility spaces. The airbox is the most visible spot. It frees up engine cover and sidepods assuming rexona leave which is by no means certain.

10 million a year for rear wing and airbox is a good rate. Wing mirrors and nose are irrelevant space not big enough for any single sponsor. Like how rexona are pointlessly on the suspension arms

Claire is a fast learner, hosed by BWT she pulls off an even bigger hose.

There are no friends in business mates.

Quote:

Mikef1
The rates for the PKN Orlein well are actually very good. The rear wing, wing mirrors and nose cones are fairly low visisbility spaces. The airbox is the most visible spot. It frees up engine cover and sidepods assuming rexona leave which is by no means certain.
10 million a year for rear wing and airbox is a good rate. Wing mirrors and nose are irrelevant space not big enough for any single sponsor. Like how rexona are pointlessly on the suspension arms

But how many times on Sky Ted Kravitz went near the garages and wanted the cameraman to do a close-up on some new bits and there were many logos plastered in these areas?

I think it's not all about the tv exposure.
When people take photos of drivers in the car (for the magazines or websites) the mirrors are clearly visible.
Also during the early stage of the season suspension arms, nose cones are all the intricate areas that companies put heir logo in are being closely watched by the media for tech comparisons etc.

That doesn't change the fact that it is low value real estate that is used as a deal sweetener. The suspension arms are for on-board shots exposure. The main areas on an f1 car are airbox, engine cover, sidepod, wings and top of chassis. Everything else is disposable extra space.

Added. I also have a feeling Williams will have another reasonable sponsorship announcement before the start of the season. The sides of the chassis, top of chassis and engine cover are all available. Motorsport sponsorship is on the up, and the team has two very exciting drivers. It wouldn't surprise me at all if next year we are fairly healthy with sponsors following Martinis departure



Edited 1 time(s). Last edit at 30/11/2018 12:13 by Mikef1.

Nose space carries a premium in the last couple of years too, with the relatively low nose it gets good TV and photo coverage (You can pay $2m for a logo on the nose this year, even with rates generally lower). Most of the tangible value comes from the activation now.