Latest news:

2020 Australian Grand Prix Countdown

Days
Hours
Minutes
Seconds

Thank you Martini
Discussion started by Stuart L , 17 December, 2018 17:44
Thank you Martini
Stuart L 17 December, 2018 17:44
Im sure the teams website will lose Martini branding over the next two weeks as the five year title sponsorship reaches its end conclusion.

Just wanted to say Thankyou to them. Really appreciated them stepping up to the plate with us. Great branding and it worked well for the team and hopefully Martini.

I will miss them and their stripes. One of motorsports great colour schemes from rallying, prototypes and F1.



Edited 1 time(s). Last edit at 17/12/2018 17:44 by Stuart L.

Re: Thank you Martini
Mikef1 17 December, 2018 19:38
We can thank Martini for.
A beautiful modern motor home
Modernisation of the team who stepped up their social media game with better posts and illustrations
Bringing some of the appeal back to supporting Williams. Since the BMW days it's been depressing to see how few blue T shirts were around, but the martini March always sold well and the Williams fans were thick in numbers at most GPS post 2014.
Allowing the team to afford Bottas and Massa, our best driver line-up since Hulk and Barrichello.
Make the team more appealing to other sponsors, who would have seen the appeal in being associated with Historic Livery.

Really, some people got bored of the paint job by the end but the Martini era was defining for Williams as a brand.

Re: Thank you Martini
phatjack 17 December, 2018 23:35
They could have shown some real promise. Hopefully the next major sponsor is not tied to corporate speak.

https://i.ytimg.com/vi/adT-ocOLz2E/hqdefault.jpg

Re: Thank you Martini
Ozzy Osbone 18 December, 2018 17:01
Hulk, Bottas, Massa, Barichello. All good drivers but not A class. Perhaps. I can't believe Hulk has not secured a podium in F1 yet, it's madness. Anyway. Just perhaps we now have 2 A class drivers on board. It's going to be an interesting season.

But yeah, the car has looked pretty and maybe the cash got us through a rough time.

Re: Thank you Martini
Mehryar 18 December, 2018 17:42
Hulk can prove it this season against Daniel what a driver he is.



http://img150.imageshack.us/img150/1095/mehryarsigyo7.gif

Re: Thank you Martini
Mikef1 18 December, 2018 20:36
Quote:
Ozzy Osbone
Hulk, Bottas, Massa, Barichello. All good drivers but not A class. Perhaps. I can't believe Hulk has not secured a podium in F1 yet, it's madness. Anyway. Just perhaps we now have 2 A class drivers on board. It's going to be an interesting season.
But yeah, the car has looked pretty and maybe the cash got us through a rough time.

I don't think we could have afforded any better. Barrichello was good for us, Massa was probably a bit better, Bottas was brilliant for us and Hulk was never given a real chance.

Re: Thank you Martini
Andrew Hooper 19 December, 2018 08:37
The time Williams had Martini as a sponsor certainly added that something special to the team. Sad to see them go but I suppose all commercial arrangements do come to an end.

And yes I have started to remove the Martini branding.

Re: Thank you Martini
Gunk 19 December, 2018 17:39
Most of the Martini time I was living outside UK. The branding was very strong in Italy as you'd expect but also in Eastern Europe. My favourite bar in the centre of Warsaw was resplendent with Martini striped deck chairs.

It's an iconic livery and probably the best since the bmw/compaq livery . . . 2004?

Re: Thank you Martini
CLOVERLEAF 888 21 December, 2018 14:53
I was always of the opinion the Martini livery on the Williams was not the boldest, prominent design. Therefore the weakest looking of any Martini sponsored cars over the years. The Alfa Romeo picture in this thread is a good example of how it should be. I guess they didn't pay enough and so it never had enough wow factor. In years people will still remember the iconic, Lancia, Porsche etc Martini liveries. The Williams ones not so.

Re: Thank you Martini
j-s 21 December, 2018 16:04
I will sorely miss this livery. Best one since I started following Williams in 2000.

The BMW era livery was bold and blunt and simple and I loved it, but this one was more distinctive and sleek and sexy. More elegant.

The blue era was horrible, with few exceptions. The dark blue FW30 was the best one and it wasn't much to look at anyway. Depressing. I HOPE we don't revert that to that look.

Red liveries of late 90s were fun, especially the FW21 with the splash of bright blue. But red is not a good color for Williams for obvious reasons. Big no no.

Rothmans liveries were boring, IMHO. Awesome cars, awesome era, awesome drivers. But the livery was too busy busy, especially the engine cover and air intake.

Canon era cars look gorgeous still. Maybe better than Martini. Wonderful livery.

Saudia era was bland but it has that garagiste aesthetic that I like. OK for the 80s.

So long Martini, your stripes will be missed. By me, at least.

Re: Thank you Martini
Francesc 21 December, 2018 19:08
For me the Williams FW22 livery is the best livery we've had in the last 25 years. Quite simple but it matched very well the shape of the car. White and black and it looked like an arrow.

Re: Thank you Martini
j-s 21 December, 2018 21:18
Indeed, that was a fine looking car.

Re: Thank you Martini
phatjack 21 December, 2018 23:16
https://cdn-7.motorsport.com/images/mgl/2775yw32/s8/f1-south-african-gp-1985-nigel-mansell-williams-fw10-honda.jpg

Re: Thank you Martini
williams4284 22 December, 2018 14:55
Quote:
Francesc
For me the Williams FW22 livery is the best livery we've had in the last 25 years. Quite simple but it matched very well the shape of the car. White and black and it looked like an arrow.

That Was very dark blue not Black in my opinion.

Re: Thank you Martini
Gunk 27 December, 2018 14:07
Quote:
j-s
I will sorely miss this livery.
The BMW era livery was bold and blunt and simple and I loved it,

In those days Williams were famous enough to insist on blue logos only . . . Budweiser had to change from red to blue . . . crazy.

The walrus car was blue, white and some silver . . . I think that was the hp car, not compaq.

I wonder what will happen with Orlen . . . the corporate colour is red and all their petrol stations are red . . . masses of it. But at least it's a presentable typeface. The PDVSA rear wing was very ugly, did you not think?

Re: Thank you Martini
IanSmithISA 28 December, 2018 07:56
Good morning,

What does 10 million euros buy, the front and rear of the rear wing, or the engine cover (or part of) or the side pods?

I did a quick search for Rexona images and it doesn't really seem to have a brand colour, most images are black/dark blue or white so the current dark blue is sort of the product colour anyway and it matches well with the Martini stripes.

Does anyone know about Rexona/Unilever for 2019? It may be that they are staying and if so they may want to use another brand.

If Unilever are going and there is no new big sponsor then I wold expect Orlen will be able to insist on their corporate colours.

I would sort of like Williams Pot Noodles which would be a lightish green which wouldn't sit well with red.

Williams Brylcreem would look fine with the Orlen logo, this could be a really classy black background with both brands using red, although it may be confused with the Haas if it turns up in black and gold.

I know that the rules require the cars to look substantially the same throughout the season, but I could see the benefit of using multiple Unilever brands during a season, or even a nicer implementation of the BAR 555/Lucky Strike idea.

Bye

Ian

Re: Thank you Martini
Stuart L 28 December, 2018 12:35
Ian

Yes Rexona has another year on the contract. They will be with us in 2019.

Re: Thank you Martini
phatjack 28 December, 2018 14:03
Quote:
IanSmithISA
Good morning,
What does 10 million euros buy, the front and rear of the rear wing, or the engine cover (or part of) or the side pods?

I did a quick search for Rexona images and it doesn't really seem to have a brand colour, most images are black/dark blue or white so the current dark blue is sort of the product colour anyway and it matches well with the Martini stripes.

Does anyone know about Rexona/Unilever for 2019? It may be that they are staying and if so they may want to use another brand.

If Unilever are going and there is no new big sponsor then I wold expect Orlen will be able to insist on their corporate colours.

I would sort of like Williams Pot Noodles which would be a lightish green which wouldn't sit well with red.

Williams Brylcreem would look fine with the Orlen logo, this could be a really classy black background with both brands using red, although it may be confused with the Haas if it turns up in black and gold.

I know that the rules require the cars to look substantially the same throughout the season, but I could see the benefit of using multiple Unilever brands during a season, or even a nicer implementation of the BAR 555/Lucky Strike idea.

Bye

Ian

Dove I think would be better brand for Unilever to promote as it appeals to both sexes.

I must admit Dove For Men is worth the money.



Edited 1 time(s). Last edit at 28/12/2018 14:05 by phatjack.


Sorry, only registered users may post in this forum.
We record all IP addresses on the Sportnetwork message boards which may be required by the authorities in case of defamatory or abusive comment. We seek to monitor the Message Boards at regular intervals. We do not associate Sportnetwork with any of the comments and do not take responsibility for any statements or opinions expressed on the Message Boards. If you have any cause for concern over any material posted here please let us know as soon as possible by e-mailing abuse@sportnetwork.net