The AT&T Williams team today announced a new sponsorship partnership with mydiamonds.com, the new diamond jewellery website to be launched shortly by Aurum Holdings, which owns Royal Jewellers Mappin & Webb, as well as Goldsmiths and Watches of Switzerland. Mydiamonds.com has agreed a sponsorship deal that will see its logo appear on the car as well as within the team environment.

Of the new partnership, Justin Stead, Chief Executive of Aurum, said, “This sponsorship deal offers an exciting, global marketing platform to launch mydiamonds.com. It forms an important part of our strategy in establishing mydiamonds.com as a destination online store for loose diamonds and diamond jewellery.”

Frank Williams, Team Principal of the AT&T Williams, commented, “We are delighted to welcome mydiamonds.com to the team and look forward to playing a significant role in the launch of this exciting development in online jewellery retailing.”

The AT&T Williams team today also announced a new sponsorship partnership with All Saints, the rapidly growing fashion label part-owned by Kevin Stanford, the retail entrepreneur. All Saints has agreed its first sponsorship deal with Williams F1 which will see its logo appear on the car and within the team environment.

Of the new partnership, Kevin Stanford commented, “I’m probably one of only a handful of non-professionals to have ever driven a Williams car and I’m thrilled to be able to sponsor such a great British team. This deal offers fantastic international exposure for All Saints and fits perfectly with our ambitions for the brand.”

AT&T Williams Team Principal, Frank Williams, commented, “Kevin has been a keen supporter of the team and I am delighted that All Saints will be joining us as a partner. I look forward to the contribution we can make to All Saints international ambitions.”