Rallying surpasses F1

By Andrew Hooper
January 17 2003

 

 

  
Rallying surpasses F1
 
Research indicates that the World Rally Championship had surpassed Formula One in 2002 in regard to the number of television viewers.

According to research conducted by Sponsorship Intelligence the World rally championships viewer figures rose by over 100%, meaning that more people watched each rally than did each Formula One race.

Worldwide, the WRC attracted 556 million viewers with 100,000 minutes of action broadcast and 9.8 million fans watching the events in person.
 
 
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