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AT&T Title Sponsor for WilliamsF1

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By WilliamsF1 Team
October 20 2006

It has been announced that the AT&T company will be the new title sponsor for the WilliamsF1 team. The team will now be called the AT&T WilliamsF1 Team. The agreement is a mulit-year one that will commence in 2007.

AT&T new title sponsor for WilliamsF1

AT&T Inc. and WilliamsF1 today announced a multiyear agreement that makes AT&T the title sponsor for the race team. Starting with the 2007 season, the team will be known as the AT&T WilliamsF1 Team.

Rosberg with AT&T Logo on shirtThe agreement brings together two of the most valued brands in their respective industries. AT&T is a global leader in communications and has been synonymous with communications innovation for more than 130 years. AT&T delivers to its customers the world’s most complete and secure network that reaches millions of customers worldwide with more than 44,000 points of presence in 149 countries.

“Formula 1 provides a unique platform for a global brand like AT&T,” said Mark Keiffer, AT&T chief marketing officer. “The shared values of AT&T and Williams — a dedication to innovation, speed, integrity and commitment to absolute excellence — are highly complementary. We expect that the relationship between Williams and AT&T will be a key global marketing platform for our enterprise division.”

WilliamsF1 is a racing company founded 30 years ago by racing purists whose “sole business is racing.” WilliamsF1 maintains a winning tradition that includes 113 Grand Prix victories and 16 World Championships including seven Drivers and nine Constructors Championships.

Frank Williams, the team principal of the AT&T WilliamsF1 Team said, “It is a great privilege for WilliamsF1 to be an ambassador for a brand of the global size, scale and reputation of AT&T. It is our firm commitment to represent their interests to the very best of our ability on the race track and assist with the communication of their service offer that we, too, will have the significant benefit of being able to utilise.”

AT&T/WilliamsF1/Add One

AT&T aims to help the team gain a competitive advantage through the application of communications technology and will support the team with its advanced portfolio of Internet Protocol (IP)-based communications services. The relationship with the team will provide AT&T with a global showcase for its products and services and will contribute to the performance and success of the AT&T WilliamsF1 Team.

Real-time, robust and secure communications are vital for a Formula 1 team and the sport is at the forefront of technology. During a race, the AT&T WilliamsF1 Team will constantly analyse real-time data in an attempt to improve performance by fractions of a second. During any given race, the teams will transmit more than 15GB of data thousands of miles for instant analysis by off-site race engineers. AT&T will support the team with the deployment of an Internet-based Virtual Private Network (VPN) to support data applications and voice communications, mobility solutions for the team, and advanced hosting and security services.

AT&T will connect the team’s headquarters near Oxford in the U.K. with key partners and with Grand Prix race locations around the world for the team, managing data communications during race events and at F1 testing sessions.

About AT&T

AT&T Inc. is one of the world's largest telecommunications holding companies and is the largest in the United States. Operating globally under the AT&T brand, AT&T companies are recognized as the leading worldwide providers of IP-based communications services to business and as leading U.S. providers of high speed DSL Internet, local and long distance voice, and directory publishing and advertising services. AT&T Inc. holds a 60 percent ownership interest in Cingular Wireless, which is the No. 1 U.S. wireless services provider with 57.3 million wireless customers. Additional information about AT&T Inc. and AT&T products and services is available at

© 2006 AT&T Knowledge Ventures. All rights reserved. Subsidiaries and affiliates of AT&T Inc. provide products and services under the AT&T brand.


WilliamsF1 is one of the world’s leading Formula One teams, with 16 FIA Formula One World Championship titles and 113 Grand Prix victories to its credit. Today, WilliamsF1 employs around 550 personnel at a 40ha technology campus based in the heart of the UK’s ‘Motorsport Valley’ in rural Oxfordshire. It is the only organisation contesting the Formula One World Championship that exists purely to race.

The company’s core competencies are the design and manufacture of Formula One race cars, and the deployment of this expertise in running the team’s entries into the Grands Prix each season. The company was formed in 1978 and is privately owned by Sir Frank Williams and his long-term business partner, Patrick Head. For more information, visit:


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