The AT&T
Williams team today confirmed that its long-standing sponsorship engagement
with Allianz, one of the leading global services providers in insurance,
banking and asset management, has been extended,
which will take the partnership into its second decade.
Over
recent years, Allianz has pursued an award-winning sponsorship activation
programme, communicating important consumer messages about road safety and
risk management built around the engagement Formula One offers.
Steven Althaus, Head of Marketing Communication at Allianz SE said, “Allianz
has built extremely effective international awareness campaigns about road
safety and risk management around the themes Formula One provides. These
campaigns have directly and positively impacted our core business activities
and this is why our programme with AT&T Williams endures. We are delighted
to be extending our agreement with the team.”
Allianz is part of a wider quorum of AT&T Williams sponsors who have, or
will have partnered the team for more than ten years, with other decade-long
sponsorships including Accenture and Thomson-Reuters among others. On the
confirmation that Allianz would partner the team into the future, AT&T
Williams Team Principal Frank Williams said, “I would like to thank Allianz
for their valuable and long term support. Their ongoing association with the
team is the greatest validation of our efforts and there is little which can
be more satisfying than enduring relationships of this nature.
I remember the article on sponsorship return on investment a few months ago. Williams was near the top in most categories. It was a surprise to many, including me.
I get the feeling that the marketing dept. at Grove is really focused on giving top notch personalized programs to their sponsors. I feel it's more of a boutique-ish operation, the old and trusted F1 team that treats partners extremely well and will bend over backwards for them.
anyhow. Great news. Good for allianz, good for Williams, good for us.
Good news indeed. I supect this is a small sum but Allianz bring good people into the paddock club / williams paddock operation and that is what Williams must continue to attract. They need to keep a portfolio of blue chip commercial sponsors so networking opportunities are presented to other potential sponsors.
NB the small print failed to mention petrobras as a 10- year sponsor so i think you can take it that they are gone!
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