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AT&T* today
announced it will celebrate its ongoing support for the United Way by giving
visibility to Centraide of Greater Montreal. At the Canadian Grand Prix in
Montreal, Centraide’s logo will be placed on the headrest of the AT&T
Williams FW32 racing car with the wording ‘Presented by AT&T’.
This visual presence will provide the United Way movement with an
opportunity to further raise its global profile during the race weekend, the
only Formula One race held in North America. An estimated 300,000 visitors
are expected to attend the Circuit Gilles-Villeneuve, and the event attracts
a worldwide television audience of approximately 56 million people. “We are
excited to join with AT&T Williams and have the unique opportunity to
highlight our organization,” said Michèle Thibodeau-DeGuire, President and
Executive Director of Centraide of Greater Montreal. “Support from large
scale corporations helps us to achieve our mission to improve lives and
build community by engaging individuals and mobilizing collective action.”
“We are thrilled to provide Centraide and the United Way movement with
international exposure through the Formula One racing team AT&T Williams,”
stated Mary Livingston, Regional Vice President, Canada, Caribbean and Latin
America, AT&T. “Since the inception of the United Way, AT&T has been a proud
global supporter of the organization and we remain committed to working
together on a number of vital community initiatives and achieving the
ultimate goal of making the greatest impact on the lives of those in need.
The exposure granted through our relationship with AT&T Williams is
certainly the impact Centraide and the entire United Way movement
accordingly deserves.”
Centraide of Greater Montreal was hard at work in 2009, with a campaign that
raised $54,287,884, and helped 500,000 people through 360 community
agencies. Looking forward, Centraide of Greater Montreal has adopted a bold
new strategy that takes on the challenge of poverty, which negatively
impacts every aspect of people’s lives by leading to family breakdown,
increased violence, poor health, child development difficulties, parental
distress, exclusion and so on. At the same time, Centraide will continue
working to ensure that people struggling with mental health problems,
advancing age or other limitations are not overlooked. At the heart of the
Centraide campaign is the strong belief that everyone is part of the
solution: it’s about working together, moving in the same direction and
being patient. For more information, visit Centraide's web site at
www.centraide-mtl.org.
AT&T is part of the United Way’s Global Corporate Leadership (GCL) program
and ranks number five among GCL companies in overall giving. The company,
its employees and the AT&T Foundation are work closely with United Way
through giving, advocating and volunteering to make a positive impact in
communities around the globe. Additionally, AT&T executives serve on boards
of many local United Ways from Dallas, Texas to Delhi, India. AT&T is the
title sponsor of the AT&T Williams team, and provides the team with a full
suite of advanced IP-based communications solutions including a virtual
private network that enables secure and reliable communications from the
race track to the team’s headquarters and other key locations. AT&T is in
the process of installing Synaptic HostingSM and AT&T’s Intelligent Content
Distribution Service (ICDS) to support its enhanced multifaceted global web
presence at
www.attwilliams.com.
AT&T is also featuring Michèle Thibodeau-DeGuire, President and Executive
Director of Centraide of Greater Montreal, in the new AT&T Williams ’60
seconds with…’ online interview series, which profiles everything from their
favourite Grand Prix races to the work challenges keeping them awake at
night: http://youratt.com/attwilliams/en/SixtySeconds/9
*AT&T products and services are provided or offered by subsidiaries and
affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc. |