The Williams F1 team has ended months of speculation by announcing that Martini will be there title sponsor for the 2014 Formula One season. The team also unveiled the 2014 colours for the FW36.
Williams
F1 announce Martini sponsorship
After months of
speculation the Williams F1 team has finally unveiled its 2014 livery,
showing the FW36 in the livery of title sponsor Martini. The team will now
be know as Williams Martingi Racing. title sponsorship deal.
Team founder Sir Frank Williams said: "We are thrilled to welcome Martini to
the Williams family and officially launch Williams Martini Racing.
"Williams and Martini share a rich history in the world of motorsport, and
the values of our two brands and our shared passion for racing make this
partnership a natural fit.
"It will be great to see the distinctive stripes of Martini Racing return to
Formula 1 once again in unison with Williams."
Andy Gibson, president of Martini parent company Bacardi Global Brands,
added: "Williams Martini Racing provides a powerful, integrated marketing
platform and delivers dynamic opportunities that will strengthen the Martini
brand."
"2014 is going to be a fascinating season, with regulation changes of this
scale often shaking up the grid and creating opportunities for teams to make
a good step forward," said Williams.
"Over the winter we have proved our ambition by making a number of positive
changes; we welcome a new driver pairing, new senior technical personnel,
and a number of new commercial partners for 2014.
"In Martini we have a brand that shares a passion for motor racing and
winning championships. This partnership is a milestone in our history and we
look forward to working closely with Martini over the coming years."