|
TEAM REPRESENTATIVES – Eric
BOULLIER (McLaren), Monisha KALTENBORN (Sauber), Toto WOLFF (Mercedes),
Vijay MALLYA (Force India), Gerard LOPEZ (Lotus)
Let me start with a general question to all of you if I may, about Formula
One and the United States. Many of your teams have been involved in
activities in the build up to this event. How do you assess the growth of
Formula One here and what’s the potential for Formula One in the USA? Eric,
maybe you would start?
Eric BOULLIER: Well, good question. We have seen, obviously, after the first
year, which was very well attended and crowded, you could see the interest
in Austin went through the roof. We obviously have some American partners on
our shirts but it is true that all the fans here… I mean, it’s been fully
crowded. You can see the activation and the activities as well in the city.
It’s just unbelievable how the weekend is built around F1 and it became one
of the major events in the F1 season. It’s very promising to see the
interest massively growing around this race in Austin and obviously we all
know that F1 is maybe looking at having another race in the US. It’s very
promising for F1, for the fans and I think F1 needs the US market.
Thank you for that. Toto, your thoughts on that and the possibility of other
races here in the US?
Toto WOLFF: It’s a great place and it feels almost like it has been on the
calendar, at least for me, since a long time. It’s part of Formula One.
They’ve done a really awesome job over here. We’ve had some events before
coming to Austin. We’ve had Lewis and the Formula One car in New York. We’ve
been with NBC and you can see there is a momentum in the US behind Formula
One and that’s great. Next year… 2016, we have an American team joining us
and the interest in the US has grown. We have a new shareholder in Williams,
who is an American entrepreneur and it’s nice to see that Formula One is
starting to make an impact in the US.
Vijay, your thoughts?
Vijay MALLYA: Well, you know the United States is a large continent and
could have more than one Formula One race. The motor racing culture and
passion exists in this country, in terms of NASCAR, in terms of Daytona, in
terms of the Indy 500, I mean motor sport is basically a very, very popular
sport here in the United States and there is no reason why Formula One
should not be equally entertaining and gather a lot of fans in this
continent. I mean, if we can have as many races [as we do] in the
geographical region of Europe then one or maybe even two races in the United
States would hardly be enough. But more significantly given the overall
financial situation of Formula One, I mean a market as huge as the United
States can help revenues on one side and help those teams that need more and
more sponsorships on the other hand.
What about you Monisha? Do you think that more races in this region would be
the secret to growth?
Monisha KALTENBORN: Well, definitely that’s something we are going to have
to have a look at. If you look at the race here, the first race we had here
was an excellent event and then we were concerned if next year is going to
stay like this or maybe it will decline but the opposite happened and you
still see it’s a fantastic atmosphere, so many fans coming over. You look at
the synergies which you can create with the race coming up in Mexico as
well, so you see it’s starting to grow on the continent itself. It’s
interesting to see when we came here earlier on, you landed usually at some
other airport when you came in and then when they asked you why you were
here and you said Formula One, people didn’t really know much about it. This
time when I landed the person said “well, that’s taking place in Austin
isn’t it?” That tells you how it is expanding and the interest is growing in
this country.
Gerard, a final words on this?
Gerard LOPEZ: I think everything has been said, but I would just say the US
is the largest professional sports market in general and any sport that
succeeds here tends to be economically viable, so I think it’s a key market
and indeed having one or two more races wouldn’t be bad.
Okay, secondly, again to all of you, with the events of the last two weeks,
with two teams going into administration, where should the initiative come
from for controlling costs and is there a sense now amongst your peer group
that this time effective measures must be achieved? Toto maybe you’d like to
start with that?
TW: Why don’t you start with Gerard – the other way round this time?
Okay, we’ll start with Vijay in fact!
VM: I have been very vocal about this. I have said that you can’t have
Formula One with only manufacturer teams. You need smaller teams, it’s part
of the DNA of Formula One for several decades and the FIA on one hand, and
the commercial rights holder on the other hand must both work closely to
ensure that it is viable and sustainable going forwards. We’ve talked about
cost caps a number of times and finally I think the large teams or the
manufacturer teams were opposed to it. But I think that was a good
initiative that didn’t quite see the light of day to make any meaningful
difference. On the other hand, as far as the revenue share is concerned, I
think it’s probably a unique sport, where the participating teams get the
least amount of revenue as compared to the income. When you compare it to
any other sporting activity globally, we unfortunately are at the rough end.
I am very sad that two teams are no longer with us on the grid here in
Austin and I think such a thing should not be allowed to happen and that’s
my firm view.
Gerard?
GL: Toto mentioned, because I tend to have a pretty brutal view on things,
but I think the disappearance of two teams is pretty unfortunate but it
actually… probably now is the time to say things as they are. Number one:
the distribution model of revenues is completely wrong. Whether the size of
what is distributed or not is right or wrong is debatable and Vijay has
mentioned one side of the thing. But then, you know, when you’ve got teams
showing up to the championship that get more money just for showing up than
teams spending a whole season then something is entirely wrong with the
whole system and so that cannot be allowed to happen, number one. And now is
the time to not be talking about it but the time to be acting about it, so
we will see what’s going to happen in the next couple of weeks. The second
thing is the cost cap. We always find excuses not to have a cost cap. There
are reasons why certain areas should not be capped but there are also
reasons why certain areas should be. And, again, now is the time to be
acting rather than talking about it. And finally, this is an odd sport. We
say things and then we tend to do the opposite. I’ll just give one example.
The birth of the new engines happened when we started talking about cutting
costs and so forth. The fact is that the new engine, which from a technology
perspective is a great thing, the costs were passed on to all the teams. In
our case this year, between the engine and development we probably spent
something like US$50-60 million. That’s not cost cutting in our books,
that’s essentially throwing money out the window. So we tend to also do
completely the wrong things in terms of… if we unfreeze the engines now,
which is the next topic that is coming up. All we are going to do is again
essentially force everybody to keep developing and so on and so forth. At
the end of the day, the revenue split, the capping of costs, have an
immediate impact on the sport and not taking decisions has had an immediate
impact on the sport in the last couple of weeks with two teams disappearing.
So, as far as I am concerned… it’s really interesting to have the press
conference but it’s going to be really interesting to find out what’s going
to happen in the next couple of weeks around this topic.
Okay, thanks. Monisha?
MK: Well, I mean, if we don’t act now together then you have to ask yourself
what else needs to still happen? You look at simply the facts: we are sport
here, in my view still one of the best global sporting platforms, we have
turnovers of billions of dollars and the sport as such, together with the
stakeholders, are not in a position to actually maintain 11 teams. And we’ve
often enough discussed what it means to have a third car, where that can go
to, and we could probably sit very long, arguing the pros and cons about it
but that’s not what we should do in this sport. It’s time that we focus on
reducing the costs. We’ve discussed that enough times, what we can do. Like
Gerard has said, if you don’t want to do something, you’ll never get to a
point where you agree. But you really have to ask yourself what is being
done to the sport here? We are sending out messages where fans are being
involved in topics they really don’t want to talk about. They should be
talking about the excellent races we have, what a great experience it is to
come here but yet they are discussing financials, costs, teams going into
administration. That is a very bad image we are creating to the outside
where new partners are going out and saying “do we really want to enter this
kind of a sport with all these troubles, which are normally not meant to be
in sport but into other economic areas”. So we really need to react, look at
that, we need to look at the equitable sharing of the income we have, so
that you can really maintain more teams than just the big ones. We also need
to see on the technical side that there is a certain stability and
continuity there, because you often hear from bigger teams that whatever we
have agreed has always led to more cost but you should first of all see who
has agreed to it – it’s usually the high end. So everything is lying there
but it is high time we take some action now.
Well, there you go Toto, you’ve heard the views. Is it time to act or is it
just two of 135 teams that have come and gone in the history of the sport?
TW: It’s probably a longer answer now! You know I read an article in the
Financial Times two months where they had exactly the same topic in the
English Premier League. How can you – and they have the Financial Fair Play
– how can you bridge the gap between the very top and the very bottom and if
you look at the budgets of Marussia and then you compare the highest
spender, whoever it is, Ferrari or Red Bull, you are talking about a gap
from US$70 million to US$250 million, so if you want to start with a cost
cap, how do that? Where do you cap it? And if you cap it on the lower end,
well, do you make two thirds of the people redundant in the big teams. How
does it function? That’s one point. The other point is: how do you control
it? The competition is so fierce at the very top that the cost cap… the cost
cap was never implemented because there was no way of policing it and
controlling it. Some of the teams have various set-ups, various companies
all around the world, multi-nationals behind them in Japan, in Germany, in
Italy. If you look at Ferrari, they have a severe issue of being transparent
enough to cope with a cost cap. If you have everything in one entity and you
are building road car and you are building engines and you are building race
cars, various race cars from GT to Formula One, well, how does it function?
Because it is so competitive, we need to have clarity, how do you control
that. So this is the problem I see on the cost cutting side. Obviously two
teams disappearing, I have an emotional and a pragmatic view. The emotional
view is that there is personal drama behind it. There are families who need
to pay mortgages, there are kids going to school and these people don’t have
any jobs today anymore and that is a drama and it is painful and I am sorry
for that. The rational side of things is that we have seen in the past that
teams come and go. We have seen great teams who have folded, went into
liquidation or administration. Great names: Brabham, Arrows, Ligier, Prost,
Larousse, Leyton House… I mean there are 20 others. That was part of Formula
One. Now, is that something that should happen? No, of course it shouldn’t.
But when Formula One was opened up for new teams to join, you can’t compare
the agenda of the teams. You know in our case we are representing a
multi-national car company. This is a branding exercise, we are showcasing
our technology. And on the other side if you look at Marussia and Caterham
when they joined the sport it was an entrepreneur deciding to join Formula
One and maybe underestimating what it meant joining that field. You have
other examples, such as Vijay, who is extremely successful in his business
and who had stamina and size enough to cope with the challenges until today.
I have great respect for what Tony Fernandes and Andrey Cheglakov have done
in their businesses but maybe Formula One is just a different ball game,
because you have these various agendas. So I think it is time to sit down
and reflect and think what can we do? Because the remaining nine teams are
part of the DNA of Formula One, they are heart and soul, names like Sauber,
Force India and Lotus need to stay in the business. I think we all need to
sit down, not with our own little narrow agenda of wanting to win the
championship – and this is why I am paid, and why Eric is paid – but by
looking at the whole of Formula One. But I think there are… like in any
other sport, like in any other industry, this is the pinnacle. This is the
pinnacle of motor racing and if you want to complete at the pinnacle of
motor racing then you need to have the resources of competing there. This is
a high entry barrier sport. I’m getting overboard now, but if you want to
set up an airline tomorrow, it’s going to be difficult, because Lufthansa is
going to eat you up. If you want to go motor racing and you want to do
Formula One like the new teams decided four or five years ago, you need to
understand that this is the very top. So it’s a very difficult topic, I
could go on for another two hours.
Well, I’m sure we’ll be here for a little while longer. Eric, you’ve gone
from a team that very much supports the idea of a cost cap to one of the
grandee teams – McLaren. Do you feel you have a responsibility to ensure the
sustainability and the depth of the grid or do you have a different
perspective now that you are in the situation you are in?
EB: Definitely maybe a different perspective, yes! But back to the comments
that have been said before. Obviously we are all sad to not see our
colleagues in the paddock this weekend. I think there is a common sense to
say, yes, we need maybe to definitely get to actions now to make sure the
sustainability of the existing teams in the pit lane is assured or
guaranteed in the future. At the same time, talking about the cost cap, yes
my perspective has changed a little bit, for the same reason Toto said.
Marussia and Caterham were joining as part of an entrepreneur scenario and
was told in these days that there would be a US$40m or something like this
budget cap in these days. So their business model was built around, I guess,
these kind of figures. But when you see teams, especially teams like
McLaren, that have been in Formula One more than 50 years, invested heavily
in terms of image and whatever technology there is and participating to make
Formula One is today, you can’t accept to run such a budget cap. As you said
we lost two teams today and this is very sad for the families and the people
working there because they were all friends but if you start to cut by two
thirds in the top teams it’s going to hurt Formula One much more. We need to
be emotionless but we need to be rational in what we need to do. Is it a
question of how the money is shared? Is it a question of how the business is
growing, fast or not? There are many questions that still need to be
answered. What is sure today is I think we all have a common sense to
regroup and to make sure we want a sustainable business, even for the teams.
QUESTIONS FROM THE FLOOR
Q: (Ian Parkes – PA) I think I’d politely like to suggest that we’ve just
witnessed over the past few minutes the perfect example of where Formula One
stands at the moment. We have three teams on the back row pleading for cost
cuts, pleading for any kind of restrictions. We have two teams on the front
row ready to argue against it. How on Earth do you ever propose to ever come
together when over the past few minutes we can see that you don’t agree at
the moment?
EB: It’s a very good question but, once again, I guess this is the wrong
forum. Each of us wants to beat everybody. We are competitors. If we compete
with a bottle of water, if we compete with a Formula One team, we want to
beat the others – and we will do it by any means. So, this is normal. Even,
actually, as you say in the back row, they want to still compete and
actually beat everybody. So, this is not… we can… I’m pretty sure we can sit
down and agree drastic decisions altogether – but this has to be led by the
governance body and by the people who are running the show. Not the
competitors. Do you ask football players about the Fair Play problems in
Premier League? No. Ask the clubs or ask the people who own or who run
Premier League.
Vijay – you were smiling…
VM: Well, if you work for a team, you have a different view, if you own a
team you have a radically different view. That’s also pretty obvious. If you
own a team, you’re writing the cheque. If you run a team, you’re receiving a
cheque so… there’s got to be a divergence of opinion. I respectfully
disagree with what Toto said about a cost-cap leading to redundancies of
workman of the big teams. The same thing applies if small teams shut down.
The same redundancies occur then as well. I don’t think there’s rocket
science involved in people sitting down together to find a mechanism. It
doesn’t necessarily have to be policing. It can be self-certification of
what they spend. I agree that when one team spends $60million or less and
another team spends $250million or more, then it’s perhaps difficult to
bridge the gap. We have to find some viable medium here – but what is
actually compounding the problem is that the revenue-share model is skewed
completely towards the teams who can afford to race at the pinnacle of sport
at the direct expense of those who perhaps are marginal. And that’s why two
of the smaller teams have disappeared. I would also like to take this
opportunity of saying that sustainability in F1 is necessary for the sport
but when large corporations like Toyota and Honda decide, for corporate
reasons, that they want to walk out, they go. At the end of the day there
has to be a fine balance. The DNA of F1 – I repeat myself – is to include
big and small teams and to provide as level a playing field as is
practically possible. I think that if all the stakeholder sit together we
can find a solution. It doesn’t have to be a radical solution that would
dent the hopes, aspirations and passion of the big teams – but equally it
could make sure that everybody survives and the sport continues to be
enjoyed with the same level and a growing fan following globally as well.
Gerard?
GL: I’d like to comment on the numbers a little bit because they tend to
give some fun reading, y’know? Because people in F1 actually do care about
racing, some of them forget some economic realities – and there’s something
called the Law of Diminishing Returns. I take a GP2 team, or a GP2 car, and
I make it race around this track. It’s not going to be ridiculous. It’s
going to be down by a couple of seconds, four, five, six, maybe seven
seconds. The whole GP2 team for the whole season is going to cost €4million.
Are we really that much better? I mean are we really better to the point
that a team needs to spend €300 million to be six seconds faster? We’re not.
I wouldn’t accept that argument from anybody. We’re not €300 million better
if you take the top teams compared to a GP2 team. So it’s a bit ridiculous
to say that you need to spend that kind of money to have that kind of
performance – because that makes us the worst managers in the world. If I
took a financial view of this sport, comparing GP2 to F1, and the so-called
Law of Diminishing Returns, we are most probably the worst managers there
are. And we pride ourselves of not being. So, if we’re not, we really need
to think about… and I’m not saying that suddenly Mercedes needs to cut down
because I understand that for Mercedes it’s a small portion of their overall
budget but a very important budget in terms of image. So, nobody’s saying
Mercedes suddenly need to spend 20 per cent more than the cheapest team in
F1, if I may say so, but what we’re saying is, where the money goes – which
is essentially developing the cars and so on and so forth, if we need to
spend €300 million more than a GP2 team to make the car go six or seven
seconds faster, that’s not a very efficient use of capital – and so that’s
where the issue is. So nobody – certainly I am not saying – that we should
take the budgets down to a fixed amount. What I’m saying is we should take
the budgets down to an amount where everybody can spend whatever they want
on whatever they want – as long as the technological development, the
development of the car [unintelligible] is done within a framework that
makes financial sense – and that can be measured. Because it doesn’t have to
be measured in dollars, euros or pounds, but it can be measured in wind
tunnel, number of packages, updates, so on and so forth. That’s the
difference. I’m not going to argue with… and I love Eric to bits, so I’m not
going to argue with his joining the dark forces but the fact is that there
is a certain issue with the way we see money in F1, compared to the
performance we’re getting out of that capital – and it’s not very efficient.
Monisha, do you have a comment on this? And perhaps where the initiative is
going to come from, getting back to that point.
MK: Well, first maybe saying a few things about what’s been said earlier.
We’ve been around in times when nobody really spoke about costs. You had at
that time private teams, you had manufacturers in there but this was never
really a topic because the whole setting was so different. And that’s what
we need to realise, that today we don’t live in those times. Through
manufacturers coming in, bigger companies coming in, costs have just gone
sky-high. We experienced that ourselves not too long ago when we were a
manufacturer team ourselves. This is where, like Gerard says, we have to
start right there and bring it down to decent levels. We can endlessly argue
about if you can control it or not – and I could probably give you five
reasons you could – but it’s not really going to get us anywhere. We have to
realise that the sport has gone into a direction that can no longer be kept
up like this for the entire group of participants, not just for single ones
out there. The other thing which was asked earlier was how you think we can
agree. I don’t think there’s any basis at all. And that’s again a big
difference to not too long ago. We had more manufacturers in the sport not
too long ago and yet I do remember and incident from that time where there
was a team which was in a difficult situation and the manufacturers got
together to support that team. They were willing to even support that team
financially. I’m not saying now that we expect this – not at all – but this
is just to tell you what the thinking was at that time, even from five or
six teams which could easily have afforded to spend double the amount they
were at that time – which didn’t even need money probably from the
commercial rights holder because it took long ‘til we got it when we signed
our deals. Even there, we realised that you do have to have all teams in
there. And this kind of common basis is not there at the moment because, if
as a small team you go and say something out there you immediately get the
response that we’re just scrabbling around because we’re not getting enough.
And that thinking is so wrong. We have a right to be in the sport. We are
not expecting that we get that much that we can be a world champion, we know
we have to do that on our merits like Mercedes has done. But at least we
should be getting enough share that we should be to live decently and not to
always think ‘are we going to make it to the next season or not’. In our
case, we’ve been now more than 22 years in the sport and there’s nothing you
can just wipe out because things have gone in the wrong direction. And about
the initiative, I think it doesn’t really get us very far if we start
pinpointing at each other and saying ‘it’s this side or that side’. We
really have to all sit together. We teams sent a letter to the FIA as our
federation, which should be in charge of the sport, the reputation of the
sport and the FIA had actually agreed that they will take measures to reduce
the costs – so I don’t know what more it takes for them to react that two
teams are now not also on the grid.
Final word on this question Toto. Would you accept the idea of Gerard, of a
framework of a reduced number of packages, things that can be audited,
things that can be controlled?
TW: I think many of the arguments we have heard are valid arguments. For us,
again, you could probably reduce it to a very brutal reality. Gerard
mentioned the words ‘economic reality.’ If today you run a team, it’s like
running a company. And this shouldn’t be sounding arrogant in any way – but
you’re not obliged to spend more than you have. There are different agendas.
If you run a company today and you own it, you should probably run it in a
sensible way. And that means spending what you have. And if you decide to
invest or to go into debt because you believe that there is a sound business
case behind it, this is what you should do. Now, I find it disturbing as
well that you need to spend one hundred million, or you want to spend one
hundred million if your income is only 60 or 70 million. In my time back at
Williams that was the philosophy. You spent what you have. And if you decide
to follow a more aggressive strategy, you need to know what happens
tomorrow. I have a lot of respect for everybody sitting on the stage, from
an entrepreneurial view, but that is the economic reality and the economic
reality is valid for any company out there and for any sports team.
Q: (Kate Walker – Crash.net) I have a general question for everybody. The
one thing that you do seem to agree upon is the fact that you can’t agree.
You all have competing interests. Given that it’s impossible for your
competing interests to see you all on the same page, would any of you,
particularly you two in the front row, support the disbanding of the F1
Strategy Group? Because you shouldn’t really have a say in the regulations.
And also, would either of you be interested in refusing any constructors’
bonus payments that you receive before you even start racing – just to
level-up the playing field and give everyone else a chance?
EB: No.
Toto?
TW: We laugh about Eric’s answer but this is why he’s paid. He’s paid to
bring performance to the team, sporting performance and financial
performance. And, again, this is like it is out there in any other
businesses. Now, I think we are all… and here we are having good
relationships and we understand that we need to look at Formula One in total
and overall… but would you… I wouldn’t know any entrepreneur out there – and
I’m getting a cheque and I’m writing one actually so I’m in a different role
– any entrepreneur giving up on an upside… would you let a client go, would
you not accept the income. The answer is no. None of us, none of the five of
use would.
Gerard would like to make a point…
GL: I would like to make a point, which is very simple. If you take… I take
the example of Marussia, of Caterham. I kinda guess what they must have paid
for the engine this year and what they have paid for developing around that
engine and I guarantee that in the budgets that they have, there was not a
whole lot left – so it’s not like they had a choice. And the choice of the
engine was not made by these guys – and this is one of the examples I gave
before. It’s all good and fun and so on to say that you shouldn’t spend more
than what you what you have or not. But at the end of the day, certain
decisions on budget are forced up on you. Just by the fact that that’s what
the market is giving you. If I went to Pastor or Romain, I told them that
next year they’re pedalling their car, they’re not going to be particularly
excited. It would be way cheaper for us, and financially for me, as an
entrepreneur it makes a lot of sense for me ‘cos I might actually make money
– but it’s not going to be very competitive. So if you want to stay
competitive at a minimum level, you are forced to spend at a certain level.
And again, nobody is sat here – and Monisha made a point that we should get
the same amount of money, that, y’know whatever other teams get – and I’ve
said it before, there are teams that get 160-170 million just for showing up
– but what I have said is that the amounts need to be given should allow a
team to perform at a basic level, given the costs that are forced onto that
team which have nothing to do with any luxury. I mean, taking an engine
today, I guarantee you that of the teams, let’s say the back row teams, if
there was an engine manufacturer out there that could offer an engine for
five million, or six or seven, that would have decent performance, I
guarantee you that everybody would take that engine. Now, we’ve in the lucky
position, we took a Mercedes engine for next year. Seems to be the better
engine – it clearly is – but the fact is we still have to pay. And I’m not
finger-pointing because they’re the same price, all of them, but the fact is
there’s a minimum budget that is required today to even exist in Formula
One. And that minimum budget has actually killed two teams. And they did not
decide to spend their money on the kind of things that they had to spend it
on.
Monisha?
MK: Well, most of it has already been said, before we start repeating
ourselves there. But, it’s been mentioned often that entrepreneurship and
thinking like that and ideas coming from there… and entrepreneur should also
think a bit long term at least. If you do that, it would be interesting
where that strategy leads to. We just go on the way we are and too bad for
some teams that can’t make it because they’re not investing enough and it’s
such a high motorsport level that you really have to have maybe three-digit
million figures of budget that then in F1 are normal, for the outside world,
not really. Let’s see where that will lead us to. Eventually you’ll have
four – probably – participants with endless amount of cars. Let’s see where
that show will gets you. How much of income you have there. And amongst the
four participants, you probably all have big names, so you’ll have three
losers every year. So, it’ll result into that. As a big name – and we’ve
experienced that again – if you lose, you have to invest more. But a big
corporation does that maybe for one year, for two years but the third year,
it definitely gets too much for them. Because, surprisingly, those
corporations do have budgets they control, they can control, and they have
ways to measure what they are doing – and that system will just collapse at
some point in time. So, I think, we probably could, most of us, agree on
that kind of development happening. I don’t think anybody can say this could
change Formula One in such a way that it would be far more exciting than it
is with the nine or the 11 teams today. And that’s where I think we really
should realise that we have to change something in the system now. Which is
about all what’s been said before.
Vijay, anything to add?
VM: No, I think it’s all been said.
Q: (Daniel Ortelli – Agence France Presse) Since the cost cap is impossible
to put in place – obviously, since there is a very big gap between the small
teams and the big teams - do you think the sport is now ready to face a
change in its organisation with two leagues instead of one: one for the
manufacturers who wish to spend as much money as possible and one for the
smaller teams who are likely to agree on the cost cap or all of them? And
these two leagues would participate in the same races, on the same tracks as
opposed to other major sports where you have a Pro A and Pro B or league
one, league two. Do you think the time is right to now make that decision
all together? And the second question is: do you think it’s about time,
since the Concorde Agreement has not been validated in its new version, to
decide on a radical change about the revenue share, which is at the core of
the problem, because you have been discussing it for ages?
So that’s two questions: two leagues instead of one, and revenue share
modified radically to allow the smaller teams to survive?
TW: I think it (two leagues) could be a concept which needs to be explored.
It’s the first time I’ve heard about it. You see that in sports car racing
and other series. Is that the way forward for Formula One? I think Formula
One should stick to its roots somehow. That’s my gut feeling. Obviously if
that doesn’t get us any further and you see more teams leaving the sport,
then maybe it’s one of the paths to explore. I don’t know.
MK: I would like to say that if you compare to another championship, for
example you have three big car manufacturers like in DTM. We see where
that’s led to. They have similar problems in competitiveness. They don’t
have the problem of money which some teams have here in Formula One and
we’re seeing where that concept is going to. DTM also had to react, because
there was suddenly a big gap and if one of those big names, like I told you
before, is not doing so well, then you have to find other ways so maybe look
at the technical side there because again, money is no issue. So I don’t
think that that’s the way Formula One should go. It would totally distort
the sport.
Q: About the Concorde Agreement revenues? Is it contractually bound for the
future? Is that it?
GL: Yeah, it is. A lot of people like to criticise CVC for instance and
unfortunately sometimes I have to take their side because in my real life
that’s where I work, that’s the type of business I do, and the fact is that
close after taking over the business, I think the sport was distributing
about around $300m to the teams, something like that – three, three-forty.
Today it’s almost $900m but it’s not distributed equally otherwise we would
all be smiling here and saying there is no issue. So the amount might be an
issue but certainly the distribution is a huge issue because - I’m not going
to say it’s pareto rule, it’s not like 80% goes to 20% but close enough. A
lot of the money goes to the top teams and it’s almost like – how can I say
this? – it’s a self-fulfilling prophecy, essentially, that the ones that
have more, get more and as a result want more and want to spend more and so
on, and the ones that have less, get less. There is something entirely wrong
with the distribution model right now.
Q: (Dieter Rencken – Racing Lines) A question primarily aimed at Eric and
Toto: were there to be a more equitable distribution of wealth, of income,
then one of your major concerns is the fact that your employees would
actually have to be reduced but is it not logical that if the teams in the
back row, they could afford to pay more people and therefore whatever people
you would lose would actually still be employed and therefore the sport
wouldn’t lose anyone whatsoever, if there was an equal distribution of
wealth?
TW: I think that is a nice idea but it doesn’t work in reality. As I said
before, I think the gaps and the agenda are completely different. The gaps
are huge, the agenda is different. I think it is very difficult to close
that gap and you see us arguing, discussing, there is lots of frustration in
the room. I don’t know how to solve it.
EB: Well it’s a discussion we’ve had since the beginning. The real problem,
in fact, is nothing as... to be competitive, you need to spend a minimum
amount of money and today this level of money spent is too high with the
economic. You can blame the distribution model, you can blame the revenue,
you can blame anything, but the reality is that to be competitive, you have
to spend a minimum. Because we are all competitors, we all want to spend
this money to be competitive. We all want to be competitive and we have to
spend this money. At the end, there is so much emotion this weekend because
of the absence of these two teams. It’s true that maybe by making the
revenue higher for the poorer teams, yes, the first thing they will do is to
hire people, they will be going to big numbers because they want to be
competitive. You don’t fix the problem by doing this. So yes, you save jobs
but nothing else.
Q: (Michael Schmidt – Auto, Moto und Sport) Question mainly to Toto and Eric
Boullier: we now have only nine teams, so P8 and P9 are last and last but
one. Three weeks ago it was P10 and P11. Next year it might be P6 and P7,
last and last but one. If only big teams are left, are you not afraid that
one day you might be among them and then your whole business model doesn’t
pay off any more because you’ve spent much more money to lose than the
current teams are spending to lose, which are at the bottom of the field?
TW: We are nine teams today, 18 cars and we have lost two teams which is not
nice and I’ve said that before. I think the teams who are in Formula One
today should stay in Formula One and we should all look at the situation and
come up with a short term plan: how to have a healthy grid, and a long term
plan. We are talking about money distribution that is an issue for the
commercial rights holder, and I don’t have a solution. I can come up with
many ideas which can be short term solutions but it comes back to the
principle and what’s been said before: whatever you give to the teams, they
are going to spend it.
EB: Not much to add, to be honest. It’s always the same story: either you
get more revenue or you spend less, so at the end it’s a question of... as
you said, distribution should be discussed with the commercial rights holder
and then, as we also said before, I think there is a wake-up call maybe, for
everybody, to make sure we can act all together. We will try in the best
effort for Formula One.
Q: ( Agustino Fontevecchia - Forbes Magazine) The sport generated an
estimated $1.7bn in revenue in 2013. We said distribution was something like
$900m. Maybe isn’t the problem that not enough is being distributed and then
there should be the issue of - speaking of distribution - shouldn’t maybe
that increase?
VM: I’ve always said that the model has to be more equitable. The commercial
rights holder is entitled to make its profit by owning the commercial rights
for the sport, and as far as the distribution is concerned, I think Gerard
very clearly explained that it was skewed mainly towards the big teams which
is basically what is causing the problem with the smaller teams. I think
what I’ve heard in the last few minutes is that if the smaller teams got
more by way of income, that they would necessarily spend a lot more. I
disagree with that completely because I think that the three of us sat here
in the back row are smart enough to know how much to spend without going the
Marussia and Caterham way. And as Toto said, if I can use his expressions as
an indicator of how the big teams think, well if you can afford to be in
Formula One, you’re welcome. If you can’t, get out. Fine. I think the FIA
must decide this, not the participants because after all it is the FIA
Formula One World Championship and if it is to be designed to be affordable
to those big boys in the business, who of course benefit hugely in terms of
their regular core businesses. That’s one way of looking at it and if it is
meant to be racing in sportsmanlike terms, with big teams, small teams that
compete with each other... Look at Williams: I’m sure Williams doesn’t spend
a fraction of what the big teams are spending and look at their performance
this year. Until the last race, Force India and McLaren were competing
head-to-head. So money doesn’t necessarily buy performance. Equally,
spending is discretionary and if the big teams want to spend $300m, it’s
discretionary. That cannot be used against the smaller teams. The smaller
teams must get a revenue share that makes it financially viable or
sustainable. That’s the point.
Q: (Pablo Juanarena – Marca) I want to ask about sport but I don’t know if
it’s the day. In this building we are talking about money and Eric, Toto,
don’t you think it’s a mistake for all the sport to talk about money for one
hour in this room? Money, the drivers have to pay, the tracks are losing
money, small teams disappear, big teams lose money too. Do you think it’s a
big mistake for this sport to talk so much time about money?
EB: If you ask me... obviously we are sitting here and we have to answer
your questions so we are not leading the show, if I may say this. So if you
ask questions about money it’s because there is obviously some concern and
we know why, this weekend. As we always say, I guess, there was too much
negative said about the sport and I think this is another wake-up call we
should all have, to stop being negative about our sport because there are
also some positives. We don’t want to hide, obviously, we have to raise and
to act and to fix all the issues but we also need to be positive about our
sport and we have spent one hour, as you’ve said, talking about money where
we should have talked about the big show which has been set up outside and
what happened on the track today.
TW: Yes, I agree, it’s an absolutely valid question. We haven’t heard the
names of Hamilton, Ricciardo, Vettel, Rosberg – none of the drivers today.
We haven’t talked about McLaren’s performance today. What we are talking...
we are using this as a panel to express our frustration and how everything
is bad and we are talking the whole thing down. It’s like a vicious circle,
so I tend to agree with your question.
Q: (Graham Harris – Motorsport Monday) On the question of drivers, Eric,
have you made a decision yet for next year? What’s going to happen? You’re
the only leading team yet to announce some definitive plans for either
driver.
EB: No. Sorry, no, I’m just joking. Your first question: no, we have not
made our decision yet so obviously we have nothing to announce or to decide.
Q: (Graham Harris – Motorsport Monday) When do you plan to?
EB: Before the end of the season, as we said.
Q: (Daniel Ortelli – Agence France Presse) Toto, there’s a big debate about
third cars. You said recently that a third car would cost twenty or thirty
million dollars or euros per year.. Don’t you think it could be exciting for
the fans if the third car in the big teams, allowed by the budget, was given
to a younger driver and whether it scores points or not, do you think it
would be more exciting to see a guy – it could have Jules Bianchi in a
Ferrari or anybody else – and we in this room are also moved because of what
happened to Jules, so that’s why everybody is so emotional – but don’t you
think it would be more exciting for the fans to see a promising talent in a
third Ferrari or a third Mercedes instead of in a Caterham or Marussia that
goes as fast as a GP2 car?
TW: I think, first of all, I’m not a big fan of third cars. I think if there
is money left over, it should be distributed to the smaller teams to secure
the grid. That’s my personal opinion. If a third car is needed, because the
level of cars on the grid drops to a critical number, now we could discuss
what the critical number is, and the big teams are being asked to fill in a
third car then we should make it exciting and the ideas which have been
discussed is giving it to a young driver like you say, to somebody who
hasn’t had an awful lot of experience in Formula One. It would be exciting
to see how he performs against the superstars. Definitely some interesting
ideas around that, making it a rookie championship.
Q: (Dieter Rencken – Racing Lines) A question to the three at the back: much
has been made now and I fully understand your concerns about the
distribution of income etc, but why did you people then sign contracts that
allowed this situation to happen?
GL: As I’ve said before: there’s a number of things that have changed, even
in a very short period of time. I’m one of those who complains about the
distribution of amount. I wish the pot was bigger but I’m not necessarily
complaining about that but we haven’t seen in the last 24 months, we haven’t
seen any major sponsors trying this sport. We’ve said that 135 teams have
come and gone. Well, I can tell with the current cost hurdle to enter
Formula One, you’ve got to have a lot of courage to come and try to compete
at whatever level, even to be dead last. That’s why, when there was an
opening for teams to actually participate there wasn’t a whole lot of teams
that appeared. It was not that there was a waiting line of teams to actually
enter the sport, so what might have been true, what seemed OK on an
individual basis a couple of years ago is not OK today. The other thing is
the leverage that we would have, for instance, compared to other teams that
received much more, is very limited, so that at the end of the day, that if
your leverage is no big amount, smaller amount of nothing, guess which one
you’re going to take, right? So there are a number of components there, it’s
not just black and white, there’s a lot of greys in there. As I said, one of
them is... the world has probably not developed in the way we all expected
but secondly, I’ll be very frank, there wasn’t a whole lot of leverage to
get a whole lot more. At the end of the day, if I had gone to Bernie, for
instance, and said you know what, I just don’t want to do this any more, he
might have been sad – maybe - to see me go, but he might have thought OK,
that’s the way it is. If somebody wearing red had done the same thing,
that’s a whole different leverage effect.
MK: I think that’s exactly the point. You have to make sure that your team
is going to be there, that you can have stability from that perspective and
then you simply have so much that you can do and you just have to accept
things. Of course, all of us expected other things to happen. When you look
at the last Concorde, it even said teams have to actually sign up to cost
control. That’s no longer there today. So much changed but at the end of the
day, you have the responsibility towards your team and your employees.
VM: I think I agree with what Monisha and Gerard said. There’s been many
game changes that have happened in the last two years but nevertheless, as
every sensible organisation or any group of stakeholders must necessarily do
every so often, is review and update the situation and to make it workable
and pragmatic for all stakeholders involved. Just because we signed
something, based on a certain set of assumptions and things have changed,
doesn’t mean that we’re stuck in the sands of time. We need to move on, we
need to review, we need to correct things so that the show can become bigger
and better. |