BMW WilliamsF1 - new sponsors for 2004

By BMW Motorsport
December 7 2003

   
New sponsors for 2004
 
BMW is launching the 2004 Formula One season with two new official suppliers and another promotional partner: The sports article company PUMA and mobile network operator O2 are official suppliers, Gore is supporting the BMW WilliamsF1 Team as a promotional partner. "We are very pleased about the commitment of these companies," commented BMW Motorsport Director Mario Theissen, "they constitute a good fit with BMW and will be an outstanding addition to our portfolio of sponsors."

PUMA and BMW have concluded a supplier contract for the coming three years. PUMA will provide shoes, team clothing and fireproof racing gear for the BMW WilliamsF1 Team. Water-resistant and windproof high-tech materials with active breathing will be supplied by W. L. Gore & Associates GmbH for the team's use.

The BMW WilliamsF1 Team and PUMA have also developed a motorsport collection which can be obtained through BMW Sales and in PUMA Concept Stores from March 2004. PUMA is represented in more than 80 countries and was already making driving shoes in the 1970s.

The F1 commitment by Munich mobile phone provider O2 underpins an existing partnership with BMW. Cooperation with the BMW WilliamsF1 Team will involve incentive and marketing measures. These include merchandising articles in the team design being offered through the O2 shops, together with a broad range of WAP and SMS information services on the subject of motorsport and current news.

O2 Germany GmbH & Co. OHG is a subsidiary of mmO2 plc with 19.2 million customers in Great Britain, Ireland and Germany. The product range includes post-paid and prepaid products, and mobile data services based on GPRS technology. O2 will also launch products for the next UMTS mobile phone generation.
 
 
Message Board

Bookmark or share this story with: