The renewal of the Formula One agreement that has already spanned five years
is a clear statement of mutual confidence in the partnership by both companies.
HP provides a broad range of products, technologies, solutions and services for
the BMW WilliamsF1 Team, across car design, performance, data management, manufacturing and telemetry at the Team’s headquarters and Grands Prix around the world. The BMW WilliamsF1 Team provides a unique environment for HP to market its
competencies to consumers and businesses alike within the world’s most
technology-driven sport, Formula One.

The mutual interest in a partnership founded on strong technology credentials
reflects both organisations’ key virtues. HP is a global leader in multiple
technology areas, while the BMW WilliamsF1 Team has an established track
record of technical excellence and innovation.

Frank Williams, the BMW WilliamsF1 Team Principal, commented, “HP has been a valuable commercial and technical partner for the team for the past five
seasons. The renewal of our partnership is not only of significant commercial
relevance to the team, but the technical expertise we draw from HP makes an
invaluable contribution to our on-track performance.“

Michael J. Winkler, Executive Vice President and Chief Marketing Officer at HP,
said, “HP has benefited tremendously from the relationship with the BMW
WilliamsF1 Team. Through the sponsorship the HP brand receives exposure to
160 million people, 18 times a year, allowing our company to utilise the high profile nature of the sport to illustrate and endorse HP’s global technological
capabilities.“