Jordan F1
Jordan's new merchandising deal.
Wheeler Dealer
By Phil Giles
September 11 2003
Pitpass reported a few days ago that Jordan have signed a new deal with Direct Sports Leisurewear (DSL) who will become a merchandising licensee for the Silverstone based team.
Jordan have confirmed that the deal is real. DSL will produce items branded for Jordan including items like souvenirs and luggage.
DSL are an international company with clients like Clark's and Umbro and clients across Europe and the US. Their ranges include fleeces, caps, rugby shirts (a Yellow one with the Jordan logo would be nice!) and even water bottles!
We doubt however that rumours of a talking EJ doll are genuine! ;-)