Barrichello is sponsored by the Neverfail Group

By Lorenzo Gotti
June 25 2002

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Achieving synergy and immediate brand impact through sports sponsorship of Ferrari driver for the remainder of the 2002 season

The Neverfail™ Group plc, a leading business continuity specialist with a vision of eliminating computer downtime, whatever the cause or scale, announced today that the company is sponsoring Rubens Barrichello, driver with the championship-leading Ferrari team, for the remainder of the 2002 Formula 1 season. Beginning with the European Grand Prix, and later races in Great Britain, France, Germany, Hungary, Belgium, Italy, USA and Japan, the Neverfail logo will appear on both sides of Barrichello's visor.

The Neverfail Group is the first software company to sponsor a Ferrari driver. Commercial terms of the agreement were not disclosed.

Rubens Barrichello, said: "The name Neverfail really caught my attention, and having now met the Neverfail Group's senior management team I am excited by the prospects for this innovative software company. We all know that to be first, first you have to finish. The Neverfail brand perfectly suits my aspirations as it is all about resilience and reliability."

Richard Pursey, CEO, the Neverfail Group, commented: "Rubens is having a fantastic season. The Neverfail Group is itself a lead brand in the high-availability systems market protecting the IT networks and business reputation of partners and clients around the world. Neverfail has a strong heritage, is considered top of its field and enjoys an enviable reputation for innovation. We aim to see Neverfail technology embedded not only in business computers but also everyday environments including the car and the home. The association with Rubens as a Formula 1 top driver is clearly synergistic and gives our brand status and visibility on a worldwide scale. We are very, very pleased and wish Rubens every success for the remainder of the 2002 season."

Shaun Orpen, Global Marketing Director, the Neverfail Group, added: "Excellence, innovation and high performance: these are the qualities and attributes that the Neverfail Group offers the business continuity marketplace so, regardless of sector or size, businesses no longer have to tolerate system downtime. This sponsorship allies us with one of the best drivers in the field and we are excited by the opportunities this positioning will bring."

The Neverfail Group's unique software takes the uncertainty out of managing today's 24x7 computer systems. The Group has a successful track record in quickly restoring IT servers and networks in the event of a disaster and is dedicated to addressing the rapidly growing market for interruption-free IT environments. The Neverfail Group designs and provides high-availability software products designed to keep computer systems running in the event of any failure or disaster, irrespective of cause or scale.

www.neverfailgroup.com

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