The car will also sport a revised livery, very much retaining a 'green' theme and developing the famous earth imagery further.

However, as the new Formula One season approaches and Honda Racing F1 prepare for the public launch of the RA108, complete with modified livery and the new 'earthdreams' social marketing programme, it appears that there's significant changes within the marketing team.

RealHondaF1.com understand that the team are looking for a new Head of Brand to work at their Brackley base, as well as a new Head of Sponsorship and a Marketing Manager.

With the three roles overlapping slightly, they'll have the enviable task of overseeing what is described as one of the most exciting brands in UK sport, with individual responsibilities extending to creating marketing initiatives and increasing marketing collateral for the Head of Brand, while the Marketing Manager will be overseeing and coordinating the team's 'earthdreams' message and creating a globally recognised corporate social responsibility brand with both Honda and its partners.

The head of sponsorship role is as it sounds, with the right person developing the sponsorship programme, engaging with sponsors, and ensuring that the global sponsorship plan is aligned to commercial strategy.

Honda Racing F1, and BAR before them, have been oft maligned for their inability to land significant sponsors, with many suggesting that the current 'earth' livery was rushed out to cover the lack of paying partners, with Honda in Japan covering over any budget shortfalls.

However, there is no denying that the team has their hands on one of the strongest brands in the market (valued at around $20 billion) and, with the right people, should be able to take full advantage of that. Combined with the recent recruitment drive on the technical and management side of the team, the medium term future for Honda Racing F1 looks very strong.