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Diageo to sponsor Pedro de la Rosa
By BMWF1Talk
March 17 2010
Today it has been announced that DSiageo will be personal sponsor of BMW Sauber driver Pedro Martinez de la Rosa. This comes as no surprise, as the company already participated alonside the Spaniard during his Mclaren role.

The driver will be participating in Diageo's campaigns against the dangerous combination of alcohol and driving, as he did already since 2005 -when Johnnie Walker and its parent company Diageo joined Mclaren.

So far this month El Corte Inglés and Certina have announced joining forces with the Catalan driver, showing the strong potential De la Rosa has in terms of PR andcollaborating with sponsors.

*We can expect the English press release to be launched tomorrow, and then we will publish it in this space.

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17 Mar, 2010 11:57 Report
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