By Ian Lockwood
March 27 2009

In what can be seen as perfect timing, with just a few days to go to the F1 season opener in Melbourne, Red Bull Racing is pleased to announce it has teamed up with Casio Computer Co. Ltd to act as brand ambassador for its Edifice line of analogue watches.

The Edifice range reflects elements of speed and intelligence and even features carbon fibre on some models, so there are obvious links with Formula One and Red Bull Racing. Throughout the season, fans will be able to clock the Casio logo on various elements of Red Bull Racing's branding, including the drivers' race suits.

Edifice has been designated as the official Red Bull Racing team watch for the year, which seems to have gone down well with our drivers, Mark Webber and Sebastian Vettel, but when asked for a quote they were too busy pressing all the chronograph and function buttons to comment - like we said ‘speed and intelligence!'

"We are pleased to welcome Casio and Edifice watches to Red Bull Racing," said team principal, Christian Horner. "As the new season gets underway, let's hope we can see some impressive lap times on our new stopwatches!"

More details on the Edifice range can be found at http://www.casio-intl.com/wat/edifice/

Speed And Intelligence for Red Bull Racing

Discussion started by Racing Bulls , 27/03/2009 11:13

Racing Bulls
27/03/2009 11:13

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PJ83
27/03/2009 18:57

I had a casio back in yr 7. If you typed in 55378008 or 71077345 and turned it upside down it would temporarily alleviate the tedium of group education.

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LoudHoward
27/03/2009 22:45

I always prefer 5318008 to 55378008.

I love the "obvious links" between the two companies, it's like ING "That goes for business, investment, banking...and Formula One"


http://www.patronisef1.com - My solution to F1's 'bore' problem.

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PJ83
28/03/2009 01:32

Ahh yes, 5318008. Well I'd love to stay an talk but I'm rushing out to buy the new line of edifice watches from casio so I can be faster and more intelligent

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