By Huw Alban
January 24 2006

The team has announced today that it has signed a partnership with ZIM, one of the world's largest container shipping companies. Zim's distinctive 'seven star' logo will appear on the Midland Toyota M16 throughout the 2006 World Championship season. "Zim is a progressive, global company that we are proud to welcome as a team partner," said Colin Kolles, MF1 Racing's Managing Director. "Zim's core values - a commitment to excellence through quality, team work and efficiency, as well as their competitive orientation - parallel MF1 Racing's. This is a very good fit that will benefit both organizations."

"Zim's vision is to be a leading competitive global shipping and logistics company, setting high-level standards in the industry - a company with goals and values our employees and partners can identify with," stated Doron Goder, President & CEO of Zim Integrated Shipping Services. "In many ways, Formula One racing is a lot like shipping: it requires strategy, dedication and precision. For us, it is an excellent marketing platform. We believe that associating our company with a dynamic, motivated team such as MF1 Racing is a perfect way to raise Zim's brand profile globally."

It seems that the team are doing a good job keeping the Midland name in the F1 news limelight. Thankfully today it was because there was good news to tell, and not the silly comments of late. Let's have some more please !