What BMW said after Honda' withdrawal 1 year ago...ironic...


By The Offsider
December 10 2009

We have been reminded of a quote from BMW issued almost 365 days ago, regarding the HondaF1 withdrawal, which may be now somehow funny or shocking...

Dr. Klaus Draeger, Member of the Board of Management of BMW AG, Development said: 
"It is with regret that we learnt of Honda's decision. It has no bearing on BMW's involvement in Formula One.

Our F1 involvement is an integral part of the company strategy. There is no better platform than Formula One for demonstrating our brand values. BMW, moreover, makes targeted use of the Formula One project as a technology accelerator for series production.

With the BMW Sauber F1 Team, we have from the start focused on high efficiency and have achieved our successes with a compact and powerful team. The cost-benefit ratio is commensurately positive. The measures now proposed by FOTA for significant cost cuts starting as early as season 2009 are a further important contribution."

A few days ago BMW unveiled their new Motorsport programme, which went on a very different direction, focusing on GT and touring racing...

The "irony" of hindsight.

Bookmark or share this story with: